Huib van Bockel


Having founded an entirely natural energy drink, Huib Van Bockel is the founder of Tenzing and the former Head of Marketing for Red Bull Europe. Having previously worked for the likes of Unilever and MTV Networks, Huib has established himself as a master within the marketing industry and is now circling the globe to spread his knowledge as an after-dinner speaker.

Huib established his strong foundation of knowledge as the management trainee at Unilever. He spent the first six years of his career being led by experts to become the prominent figure in marketing that he is today. Shortly after, Bockel joined MTV Networks where he built up his knowledge surrounding social media and became responsible for one of the world’s social networks.

Taking his newfound knowledge and skillset to Red Bull Netherlands, Huib became the marketing director in 2007. He eventually became the Head of Marketing for the Netherlands, UK and Europe and became a key component of Red Bull’s transformation from an energy drink brand to the media giant that it is today. He was the project manager of many of their most successful ventures including Red Bull Sound Supply, Red Bull Air Race Ascot and Danny Macaskill’s Imaginate and helped to set up the Red Bull Media House.

In 2016, Van Bockel founded Tenzing Natural Energy. His 20 years worth of experience within marketing helped him to create a positive image for his brand that cares for the mind, body and planet of its customers. With inspiration from Sherpa Tenzing Norgay and a natural eye for business opportunities, Huib formulated the recipe of vitamins, natural caffeine and herbal teas after noticing a gap in the market for a drink that was beneficial to both human and environmental health.

Tenzing is now sold widely across Europe and works hard to give back to the environment as much as possible. With 5% of their profits being re-invested into environmental projects and a mission to place sustainable bins along the trail to Mount Everest to prevent litter pollution, Tenzing is a leader in both the energy drink industry and nurturing the environment.

With a whole host of interesting insights, Huib Van Bockel offers a truly inspiring speech surrounding marketing. He considers social media and marketing strategies as well as the environment to create a compelling after-dinner speech that can educate and open the eyes of any corporate audience.

To book Huib van Bockel as the after-dinner speaker for your corporate event or conference, simply contact the Champions Speakers agency using the contact details below.

When he’s at corporate events, Huib is known to discuss the following topics:

  • Tenzing
  • Marketing
  • Social Media Marketing
  • Red Bull