Huib van Bockel

Having founded an entirely natural energy drink, Huib van Bockel is the founder of Tenzing and the former Head of Marketing for Red Bull Europe. Having previously worked for the likes of Unilever and MTV Networks, Huib has established himself as a master within the marketing industry and is now circling the globe to spread his knowledge as a speaker. Huib established a strong foundation of knowledge as a management trainee at Unilever. He spent the first six years of his career being led by experts to become the prominent figure in marketing that he is today. Shortly after, Huib joined MTV Networks, where he built up his social media knowledge and became responsible for one of the world’s social networks.

Taking his newfound knowledge and skillset to Red Bull Netherlands, Huib became the marketing director in 2007. He eventually became the Head of Marketing for the Netherlands, UK, and Europe and became a key component of Red Bull’s transformation from an energy drink brand to the media giant that it is today. He was the project manager of many of their most successful ventures, including Red Bull Sound Supply, Red Bull Air Race Ascot, and Danny Macaskill’s Imaginate, and helped set up the Red Bull Media House. 

In 2016, Huib founded Tenzing Natural Energy. His 20 years of marketing experience helped him create a positive image for his brand, which cares for its customers' mind, body, and planet. With inspiration from Sherpa Tenzing Norgay and a natural eye for business opportunities, Huib formulated the recipe for vitamins, natural caffeine, and herbal teas after noticing a gap in the market for a drink that was beneficial to both human and environmental health. In recent interviews, including with Business Leader in 2022, Huib reflected on the workplace culture he created at Tenzing, the qualities of good leaders, and how to empower employees, which are all topics he discusses at events. 

Tenzing is now sold widely across Europe, and he works hard to give back to the environment as much as possible. With 5% of their profits being re-invested into environmental projects and a mission to place sustainable bins along the trail to Mount Everest to prevent litter pollution, Tenzing is a leader in both the energy drink industry and nurturing the environment. Huib van Bockel offers a truly inspiring speech about marketing. He considers social media and marketing strategies as well as the environment to create a compelling after-dinner speech that can educate and open the eyes of any corporate audience.

In January 2024, Huib Van Bockel delivered a Keynote Speech on his top tips for success and the business model he followed when building his successful start-up company. Watch the exclusive Keynote Speech from Huib Van Bockel here.