Pete Cohen, “The People’s Coach,” is a world-class speaker and coach who has worked with Olympic and world champions, business leaders and organisations worldwide, guiding them to break out of survival mode and step into a life of presence and intentional success. Pete’s work is not about motivation, it’s about transformation! He is on a mission to empower people to reclaim their time, energy and potential and has benefited global brands, Arsenal Football Club and sporting legends like Ronnie O’Sullivan and Ellen MacArthur.
Beginning his career in health and fitness, Pete eventually moved on to behavioural change coaching. His commitment to helping people be the best versions of themselves is unwavering. He has published twenty books, including “Shut the Duck Up,” “Sort Your Life Out,” and “Life DIY,” and co-founded and presents the Mi365 podcast, designed to be the ultimate support system helping people make real progress with living with purpose. He was also the resident life coach on GMTV and a regular guest on the BBC.
Despite his outward success, Pete has spent years feeling like an imposter leading him to constantly overwork and struggle with burnout. It wasn’t until he suffered profound personal loss and was forced to stop and reassess that he began to embrace a life of presence, empowerment and intention. This experience led to the development of his Survival-to-Thriving Framework with Dr Ray Slyvester, helping organisations identify patterns of stress, burnout and reactive decision making and develop a present and emotionally resilient mindset to be truly effective and fulfilled, maximising productivity.
With over thirty years’ experience as a speaker and extensive experience working as a life coach, Pete presents engaging and unforgettable presentations that connect with audiences on a personal level. Pete delivers tailored presentations to inspire and motivate people to reach their full potential, helping identify and overcome barriers that hinder individuals and teams from achieving their goals. Pete’s keynotes challenge the traditional ideas of resilience and productivity, showing audiences how to balance drive with well-being and achieve success without burnout. Through powerful storytelling and practical strategies, Pete inspires real change to help people live and thrive with intention.
Social Media
Books
Shut The Duck Up: Big Life Changes in 10 Little Minutes
Sort Your Life Out: A 21-Day Programme to Help You Create the Life You Want
Life DIY
Fear Busting
How to hire Pete Cohen
Contact the Champions Speakers Agency to provisionally enquire about hiring Pete Cohen for your next event, today. To get in touch, simply call an official booking agent on 0207 1010 553 or email us at [email protected] for more information.
** We do not accept requests for autographs, signed merchandise, fan mail, birthday messages or any other non-commercial contact with the speakers or acts. Each speaker on the website may not have necessarily worked with Champions in the past but are known to perform such engagements within the industry.
- From Survival to Thriving – How to stop running on autopilot and start living with purpose.
- The Power of Presence & Productivity – Why slowing down is the key to accelerating success.
- Resilience Redefined – Moving beyond stress and burnout by embracing adaptability and intentional action.
Official Feedback from In-Person & Virtual Events
Feedback from In-Person Events:
"Pete helped me win the World Championship for the second time. The man is a legend." - Ronnie O'Sullivan
“The session was what we really needed to refocus and re-energize our team. Pete helped us address some of them issues that have been inhibiting our performance and provided us with strategies to realise our potential and increase our productivity.” - Royal Bank of Scotland
"Pete was a superb keynote speaker! He took a great deal of time prior to the conference undertaking his due diligence as to what we at New leaf required from him. After exploring one avenue, he did not mind in the slightest taking a full U-turn and developing a more appropriate theme for our business. The personal service form him was gratefully received. He was punctual and he stayed at the event for questions and photographs long after the scheduled time allocation as per contract. This too was greatly received. His highly motivational and informative speech got us all thinking about how we should behave and adapt to the business world. He was the centre piece to our day and he really delivered." - New Leaf Group
“Pete was absolutely brilliant, he delivered a highly energised, thought provoking presentation. He was incredibly engaging and interacted well with the audience. I didn't hear a bad word about him which is the highest accolade I can give him with our lot! We were also incredibly impressed with his follow up video clip. He was incredibly professional and an all round, good guy!” - Hazel, Diversified Communications UK
"I had worked with Pete on a virtual event during the pandemic and just knew he was the guy for this job... but I still managed to underestimate just how lucky I was to have selected such a professional and humble person to work with. To give you just a taste of the reaction Pete achieved in room, I recommend you take a look at the comments on his LinkedIn posts. Pete doesn't just deliver; he goes above and beyond... and then beyond that. His delivery and energy draw in even the most reluctant audience participants, he is absolutely mesmerising when on stage. When he takes on an event, his commitment to the event success is just incredible and simply put is the best I have ever worked with and am feeling incredibly lucky to have had the please again." - Katherine, Senior Global Events Manager, Ingram
- 2025 – Launched “The Magnificent Seven – 7 Steps to Better Health and Well Being” course
- 2016 – Appeared as an expert on ITV’s “Fat Chance”
- 2016 – Co-Founded Mi365
- 2016 – Launched the Mi365 Podcast
- 2006 – Series Regular on ITVs “Looking Good Feeling Great”
- 2003 – Sold his weight-loss course to BUPA
- 1995 – Owner of Sort Your Life Out Limited
- 1989 – Became a fitness instructor
