Pete Cohen, widely recognised as ‘The People’s Coach’ is a globally respected keynote speaker, transformational coach, and bestselling author. Known for his high-energy, deeply personal presentations, Pete specialises in helping individuals and organisations move from survival mode to intentional, empowered living. With over thirty years of experience, his biggest achievement is the creation of the Survival-to-Thriving Framework, developed alongside Dr Ray Sylvester. This groundbreaking model has helped countless global brands, including Arsenal Football Club, Pfizer, IBM, and sporting icons like Ronnie O’Sullivan and Ellen MacArthur, overcome stress, burnout and underperformance to achieve lasting success.
Pete’s early career was rooted in health and fitness, where he quickly established himself as an expert in helping people achieve peak physical and mental performance. A graduate of Cheltenham, Pete’s passion for human behaviour and psychology steered him towards life coaching and behavioural change. His early experiences provided the foundation for his future success, as he began to understand that true transformation was about far more than just motivation - it was about reshaping how people think and act every day. Pete soon became a household name as the resident life coach onGMTV for over twelve years, and a regular contributor to BBC2’s Confidence Lab and This Morning, further solidifying his reputation as a thought leader in personal development.
Across his impressive career, Pete has authored twenty books, including bestselling titles such as ‘Shut the Duck Up’, ‘Sort Your Life Out’, and ‘Life DIY’. His books have been translated into multiple languages and have helped thousands globally lead healthier, more intentional lives. He is the co-founder and presenter of the Mi365 Podcast, a highly acclaimed platform dedicated to personal growth and wellness. His personal journey, including navigating profound grief after the loss of his wife Hannah, led to the creation of the deeply moving documentary ‘Hannah’s Story’, which recently won Most Inspirational Film at the Cannes Film Festival. Pete’s remarkable ability to transform personal adversity into global inspiration sets him apart as a speaker who speaks not only with authority but with authentic empathy.
Organisations looking to ignite real, lasting change will find no better partner than Pete Cohen. His keynote topics include intentional thinking, wellness and resilience, high-performance leadership, and overcoming burnout - all areas critically important in today’s demanding world. Pete’s ability to blend powerful storytelling with actionable strategies ensures that audiences leave not just motivated but equipped to change their lives. His talks challenge conventional ideas about success, productivity, and well-being, offering a roadmap to sustainable growth both personally and professionally. Pete Cohen’s passion for helping people thrive ensures that every event he speaks at is an unforgettable, transformational experience that leaves a lasting impact.
Social Media
Books
Sort Your Life Out: A 21-Day Programme to Help You Create the Life You Want
Life DIY
Fear Busting
Inspirators: Leading the way in leadership
Shut the Duck Up!
Habit Busting: A 10-Step Plan That Will Change Your Life: A Ten Step Plan That Will Change Your Life
Pete Cohen's official speaker topics are listed below:
- Intentional Living: Shifting from Survival Mode to Thriving
- Building Resilience and Emotional Well-Being
- Leadership Transformation: Creating Cultures of Growth and Innovation
- Overcoming Burnout: The AIR Framework
- Mindset Mastery for Personal and Professional Success
- Wellness and Productivity in the Workplace
- Unlocking Peak Performance in Individuals and Teams
- Sustainable Motivation and Habit Change
Official Feedback from In-Person & Virtual Events
Feedback from In-Person Events:
"Pete helped me win the World Championship for the second time. The man is a legend." - Ronnie O'Sullivan
“The session was what we really needed to refocus and re-energize our team. Pete helped us address some of them issues that have been inhibiting our performance and provided us with strategies to realise our potential and increase our productivity.” - Royal Bank of Scotland
"Pete was a superb keynote speaker! He took a great deal of time prior to the conference undertaking his due diligence as to what we at New leaf required from him. After exploring one avenue, he did not mind in the slightest taking a full U-turn and developing a more appropriate theme for our business. The personal service form him was gratefully received. He was punctual and he stayed at the event for questions and photographs long after the scheduled time allocation as per contract. This too was greatly received. His highly motivational and informative speech got us all thinking about how we should behave and adapt to the business world. He was the centre piece to our day and he really delivered." - New Leaf Group
“Pete was absolutely brilliant, he delivered a highly energised, thought provoking presentation. He was incredibly engaging and interacted well with the audience. I didn't hear a bad word about him which is the highest accolade I can give him with our lot! We were also incredibly impressed with his follow up video clip. He was incredibly professional and an all round, good guy!” - Hazel, Diversified Communications UK
"I had worked with Pete on a virtual event during the pandemic and just knew he was the guy for this job... but I still managed to underestimate just how lucky I was to have selected such a professional and humble person to work with. To give you just a taste of the reaction Pete achieved in room, I recommend you take a look at the comments on his LinkedIn posts. Pete doesn't just deliver; he goes above and beyond... and then beyond that. His delivery and energy draw in even the most reluctant audience participants, he is absolutely mesmerising when on stage. When he takes on an event, his commitment to the event success is just incredible and simply put is the best I have ever worked with and am feeling incredibly lucky to have had the please again." - Katherine, Senior Global Events Manager, Ingram
- 2025 – Launched ‘The Magnificent Seven – 7 Steps to Better Health and Well Being’ course
- 2025 – ‘Hannah’s Story’ documentary won Most Inspirational Film at the Cannes Film Festival
- 2016 – Co-founder and presenter of the Mi365 Podcast, supporting personal
- 2016 – Appeared as an expert on ITV’s ‘Fat Chance’
- 2006 – Series Regular on ITVs ‘Looking Good Feeling Great’
- 2003 – Sold his weight-loss course to BUPA
- 2000s – Resident life coach on GMTV for 12 years
- 2000s – Authored 20 books including multiple bestsellers like ‘Shut the Duck Up’, ‘Sort Your Life Out’, and ‘Life DIY’
- 1995 – Owner of Sort Your Life Out Limited
- 1989 – Became a fitness instructor
How to hire Pete Cohen
Contact the Champions Speakers Agency to provisionally enquire about hiring Pete Cohen for your next event, today. To get in touch, simply call an official booking agent on 0207 1010 553 or email us at [email protected] for more information.
** We do NOT accept requests for autographs, signed merchandise, fan mail, birthday messages or any other non-commercial contact with the speakers or acts. Each speaker on the website may not have necessarily worked with Champions in the past but are known to perform such engagements within the industry.
