Pete Cohen, widely recognised as ‘The People’s Coach’ is a globally respected keynote speaker, transformational coach, and bestselling author. Known for his high-energy, deeply personal presentations, Pete specialises in helping individuals and organisations move from survival mode to intentional, empowered living. With over thirty years of experience, his biggest achievement is the creation of the Survival-to-Thriving Framework, developed alongside Dr Ray Sylvester. This groundbreaking model has helped countless global brands, including Arsenal Football Club, Pfizer, IBM, and sporting icons like Ronnie O’Sullivan and Ellen MacArthur, overcome stress, burnout and underperformance to achieve lasting success.
Pete’s early career was rooted in health and fitness, where he quickly established himself as an expert in helping people achieve peak physical and mental performance. A graduate of Cheltenham, Pete’s passion for human behaviour and psychology steered him towards life coaching and behavioural change. His early experiences provided the foundation for his future success, as he began to understand that true transformation was about far more than just motivation - it was about reshaping how people think and act every day. Pete soon became a household name as the resident life coach onGMTV for over twelve years, and a regular contributor to BBC2’s Confidence Lab and This Morning, further solidifying his reputation as a thought leader in personal development.
Across his impressive career, Pete has authored twenty books, including bestselling titles such as ‘Shut the Duck Up’, ‘Sort Your Life Out’, and ‘Life DIY’. His books have been translated into multiple languages and have helped thousands globally lead healthier, more intentional lives. He is the co-founder and presenter of the Mi365 Podcast, a highly acclaimed platform dedicated to personal growth and wellness. His personal journey, including navigating profound grief after the loss of his wife Hannah, led to the creation of the deeply moving documentary ‘Hannah’s Story’, which recently won Most Inspirational Film at the Cannes Film Festival. Pete’s remarkable ability to transform personal adversity into global inspiration sets him apart as a speaker who speaks not only with authority but with authentic empathy.
Organisations looking to ignite real, lasting change will find no better partner than Pete Cohen. His keynote topics include intentional thinking, wellness and resilience, high-performance leadership, and overcoming burnout - all areas critically important in today’s demanding world. Pete’s ability to blend powerful storytelling with actionable strategies ensures that audiences leave not just motivated but equipped to change their lives. His talks challenge conventional ideas about success, productivity, and well-being, offering a roadmap to sustainable growth both personally and professionally. Pete Cohen’s passion for helping people thrive ensures that every event he speaks at is an unforgettable, transformational experience that leaves a lasting impact.
Social Media
Books
Sort Your Life Out: A 21-Day Programme to Help You Create the Life You Want
Life DIY
Fear Busting
Inspirators: Leading the way in leadership
Shut the Duck Up!
Habit Busting: A 10-Step Plan That Will Change Your Life: A Ten Step Plan That Will Change Your Life
Pete Cohen's official speaking topics are listed below:
Intention in Action - Thriving Through Change & Uncertainty:
In today’s fast-shifting workplace, leaders and teams are under unprecedented pressure to adapt, stay resilient, and perform at a high level — often while navigating constant change. Many employees are operating in survival mode: reactive, overwhelmed, and struggling to maintain clarity or long-term perspective. Intention in Action is a results-driven keynote designed to address this directly. Pete Cohen introduces a practical framework for strengthening intentional thinking — the ability to pause, reset, and choose the most effective response in any situation. This approach enhances performance, reduces burnout, and helps teams move from reactive behaviour to proactive, value-driven action.
Built on three decades of work with world-class athletes, executives, and global organisations, Pete’s message is simple and actionable: When people become more intentional, they become more effective. This keynote offers the tools needed to create a more resilient, future-focused workforce.
Comfort Habits & The Illusion of Certainty:
Comfort Habits are behaviours and routines that offer predictability and ease, creating an illusion of control. However, this pursuit of certainty can be counterproductive. Pete emphasises that true growth often lies outside our comfort zones. By clinging to the familiar, we may resist necessary changes that could lead to personal and professional development.
Overload, Resistance & Stress:
In this electrifying keynote, Pete injects a powerful dose of inspiration into your organisation. Learn how to ignite motivation and passion within yourself and your team, creating an environment where success is not just possible, but inevitable. Discover techniques to sustain high energy levels, foster a positive mindset, and drive a relentless pursuit of your goals. This session will equip you with the insights and tools to cultivate a culture of enthusiasm and achievement, ensuring lasting impact and remarkable results. Ideal for individuals and teams eager to elevate their performance and achieve extraordinary success.
From Vision to Reality - Achieving Wellness & Productivity in the Workplace:
Join Pete for an inspiring and transformative keynote that empowers attendees to visualise and connect with their ideal future selves. This talk provides practical techniques for setting and achieving realistic goals, integrating wellness practices into daily routines, and enhancing overall well-being. Pete explores the latest trends in workplace wellness, including innovative, technology-driven solutions.
The Role of Intentions & Alignment:
Central to Pete's approach is the concept of "My Intentions 365 Days a Year" (MI365). This framework encourages individuals to set clear, purposeful intentions daily, fostering alignment between personal values and actions. Such intentional living enhances internal culture, strengthens brand identity, and ensures coherence in day-to-day operations and habits.
Official Feedback from In-Person & Virtual Events
Feedback from In-Person Events:
"Pete helped me win the World Championship for the second time. The man is a legend." - Ronnie O'Sullivan
"Pete Cohen delivers stimulating sessions and makes you think about what you can do. Pete's presentation will stick in your mind and make a difference." - John, Head of Communications, Boehringer Ingelheim
"Pete's energy and sense of humour were an instant hit! He quickly blended in, creating a more unified team, helping us to reach our goals!" - Todd, SPA Director, Four Seasons
"Pete set the conference atmosphere on a great, positive and energetic level. People were willing to take steps and act for the better." - Steve, EMEA Conference Chair, IDUG
"Thanks so much for the incredibly inspiring session, your passion and commitment were awesome. I'm very excited to start making changes I've committed to." - Cheryl, Brand Communications Manager, BUPA
"Pete delivered for us and a whole lot more. He wowed the audience with his energetic, professional and fun style. Pete is a true leader." - David, Group Chief Executive, OPITO
"He's one of the best speakers. His delivery is uniquely inspiring. Pete challenges us to act for real change and make excellence an achievable goal." - Nick, Marketing Manager, ITV
"Pete had a tremendous impact and made people aware of the voice in their heads. This will be a huge benefit to them going forward." - Eugene, Senior Territory Development Manager, CPM
"Pete was an extremely engaging speaker. He created a light bulb moment for the audience. He definitely struck a chord with so many people." - Paul, Customer Experience Training Manager, Northern Power Grid
"We found his enthusiasm and insight energising. He left us with a tangible base to develop our performance. It was fun and very enjoyable." - Alison, Deputy Managing Director, IKANO
"Pete gave a great session, helping the team think differently. Great tips to help us be positive, achieve our personal goals and handle situations." - Chris, Head of Collections & Recoveries, Barclaycard
"Pete had the audience engaged from the first to the last word. His positive impact set the scene for a very energised 2 days." - Steve, Logistics Support Manager, BIC Europe
"Pete is an enthusiastic, provocative and inspiring speaker. His energy and thoughtful discussion create actions. He's a treat and a great addition to your agenda." - Patrick, Communications Director, Ingersoll Rand
"Very engaging! He did a brilliant job delivering a very important message to over 350 employees, and everyone took a lot away from it." - Ryan, Learning & Development Facilitator, Premier Foods
“The session was what we really needed to refocus and re-energise our team. Pete helped us address some of the issues that have been inhibiting our performance and provided us with strategies to realise our potential and increase our productivity.” - Royal Bank of Scotland
"Pete was a superb keynote speaker! He took a great deal of time prior to the conference, undertaking his due diligence as to what we at New Leaf required from him. After exploring one avenue, he did not mind in the slightest taking a full U-turn and developing a more appropriate theme for our business. The personal service from him was gratefully received. He was punctual, and he stayed at the event for questions and photographs long after the scheduled time allocation as per the contract. This, too, was greatly received. His highly motivational and informative speech got us all thinking about how we should behave and adapt to the business world. He was the centre piece to our day, and he really delivered." - New Leaf Group
“Pete was absolutely brilliant, he delivered a highly energised, thought-provoking presentation. He was incredibly engaging and interacted well with the audience. I didn't hear a bad word about him, which is the highest accolade I can give him with our lot! We were also incredibly impressed with his follow-up video clip. He was incredibly professional and an all-around good guy!” - Hazel, Diversified Communications UK
"I had worked with Pete on a virtual event during the pandemic and just knew he was the guy for this job... but I still managed to underestimate just how lucky I was to have selected such a professional and humble person to work with. To give you just a taste of the reaction Pete achieved in the room, I recommend you take a look at the comments on his LinkedIn posts. Pete doesn't just deliver; he goes above and beyond... and then beyond that. His delivery and energy draw in even the most reluctant audience participants; he is absolutely mesmerising when on stage. When he takes on an event, his commitment to the event's success is just incredible and simply put is the best I have ever worked with and am feeling incredibly lucky to have had the pleasure again." - Katherine, Senior Global Events Manager, Ingram
- 2025 – Launched ‘The Magnificent Seven – 7 Steps to Better Health and Well Being’ course
- 2025 – ‘Hannah’s Story’ documentary won Most Inspirational Film at the Cannes Film Festival
- 2016 – Co-founder and presenter of the Mi365 Podcast, supporting personal
- 2016 – Appeared as an expert on ITV’s ‘Fat Chance’
- 2006 – Series Regular on ITVs ‘Looking Good Feeling Great’
- 2003 – Sold his weight-loss course to BUPA
- 2000s – Resident life coach on GMTV for 12 years
- 2000s – Authored 20 books including multiple bestsellers like ‘Shut the Duck Up’, ‘Sort Your Life Out’, and ‘Life DIY’
- 1995 – Owner of Sort Your Life Out Limited
- 1989 – Became a fitness instructor
How to hire Pete Cohen
Contact the Champions Speakers Agency to provisionally enquire about hiring Pete Cohen for your next event, today. To get in touch, simply call an official booking agent on 0207 1010 553 or email us at [email protected] for more information.
** We do NOT accept requests for autographs, signed merchandise, fan mail, birthday messages or any other non-commercial contact with the speakers or acts. Each speaker on the website may not have necessarily worked with Champions in the past but are known to perform such engagements within the industry.
