Best known for her "power posing" ideology, Amy Cuddy is a social psychologist, author and empowering public speaker. Her self-improvement techniques are world-renowned, sought after by corporate audiences for her success-driven strategies. As a faculty member at Rutgers University, Kellogg School of Management and Harvard Business School, Amy pioneers the study of stereotypes, psychology and negotiating. Her academic papers invite businesses to use psychology to their advantage, including topics like social perception and trends of cognitive science.
As a TED Talk presenter, her speech titled Your Body Language Shows Who You Are empowered audiences to value their own potential. Amy was awarded the 2011 PopTech Annual Conference's Talk of the Day, a testament to her industry wide respect from the speaking circuit. Amy is most noted for her stereotype content model, which was published in 2002. It proposes the Behaviours from Intergroup Affect and Stereotypes Map model, which explains how people make judgements based on warmth and competence. Amy expands upon this field of study in her speeches, inviting audiences to grasp a comprehensive understanding of emotions, intentions and behaviour within society.
In her TED Talk, Amy discusses her theory of "Power Posing". First established in 2010, she studied the impact that nonverbal expressions of power had on participants' feelings, hormones and behaviour. She found that dominant body postures, or "Power Posing", can decrease cortisol and increase confidence. As a speaker, Amy instills this ideology in her corporate audiences, encouraging them to use posture to their advantage. From apprentices to CEOs, the benefits of her topics can have a positive impact on emotional intelligence and self-confidence.
In celebration of her work, Amy has been recognised with several awards; including the 2014 World Economic Forum Young Global Leader, 2011 Rising Star Award, and the 2008 Michele Alexander Early Career Award. Having taught courses on several psychological disciplines during her academic career, she uses her experience to discuss topics like negotiating, leadership and influence with corporate audiences. A speaker like Amy can empower a business, setting them on the right path to lead their industry.