Sara Davies MBE is a British businesswoman, entrepreneur and television personality. She is the founder and owner of Crafter’s Companion, a company she started while a student at the University of York. On 22 April 2019, it was announced that she would join the panel of Dragons’ Den for its seventeenth series, replacing Jenny Campbell who decided to leave the programme in early 2019. During a placement at a small craft company, Sara spotted a gap in the market for a tool that could create bespoke envelopes for handmade cards. With help from her retired engineer father, Sara designed and launched a ground-breaking craft product called The Enveloper.
After securing a slot on TV shopping channel Ideal World, The Enveloper became an instant hit, selling 1,500 in the first ten minutes and 30,000 units within six months of the initial demonstration. This demand led Sara to develop her first line of innovative products for the craft market. She left university with a first-class honours degree and a business turning over half a million pounds.
Today, Crafter’s Companion is a leading craft supplier and global retailer. The company sells its products through its three websites, US, UK and trade, its own outlets, independent retailers and TV shopping channels. The company has a UK headquarters and stores in Newton Aycliffe, outlets in Evesham, Chesterfield and Colne, a head office in Corona, California, and employs 190 people worldwide.
In her capacity as an entrepreneur, Sara is passionate about championing women in business and offers support and guidance to businesses, as part of her mentoring role with the Entrepreneurs’ Forum. Sara has been recognised with a number of awards for her work as an entrepreneur. In 2010 she was awarded the prestigious Ernst & Young Emerging Entrepreneur of the Year award, in 2013 she was presented with the Entrepreneur of the Year at the Shell Women of the Year Awards and she was listed in startups.co.uk’s Young Guns Entrepreneurs of the Year class of 2015.
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