John Sculley

Highly Successful Entrepreneur

John Sculley is an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-president and president of Pepsi-Cola, until he became chief executive officer of Apple Inc. on April 8, 1983, a position he held until leaving in 1993. In May 1987, Sculley was named Silicon Valley‘s top-paid executive, with an annual salary of $10.2 million.

Sales at Apple increased from $800 million to $8 billion under Sculley’s management, although many attribute his success to the fact that Sculley joined the company just when Steve Jobs’ visions and Steve Wozniak’s creations had become highly lucrative. However, his stint at Apple remains controversial due to his departure from co-founder Steve Jobs’s sales structure, particularly regarding Sculley’s decision to compete with IBM in selling computers to the same types of customers. Others say that the “two clashed over management styles and priorities, Jobs focusing on future innovation and Sculley more on current product lines and profitability”.

Sculley is recognized as an expert in marketing, in part because of his early successes at PepsiCo, notably his introduction of the Pepsi Challenge, which allowed the company to gain market share from primary rival Coca-Cola. He used similar marketing strategies throughout the 1980s and 1990s at Apple to mass-market Macintosh personal computers, and today he continues to speak and write about disruptive marketing strategies.

Sculley is currently invested in and involved with a number of high-tech start-up companies, including 3CInteractive, Zeta InteractiveInflexion Point, Mobeam, OpenPeak, x10 Credit, Pivot Acquisition Corp., nextSource and WorldMate. He is currently Chairman of the PeopleTicker and SkillsVillage.

To book John Sculley as the business speaker for your corporate eventfunction or conference, simply contact the Champions Speakers agency by emailing agent@championsukplc.com or by calling a booking agent directly on 0207 1010 553.

When at corporate events, John is known to cover the following topics:

  • Business Speaker
  • Entrepreneur Speaker
  • Marketing Speaker
  • Apple Inc.
  • Pepsi-Cola
  • Investment
  • Business Management