Lord Alan Sugar

Leading British Entrepreneur Who Founded Amstrad & Host Of The BBC's 'The Apprentice'

How to hire Lord Alan Sugar

Contact the Champions Speakers agency to book Lord Alan Sugar for your event today. Simply call a booking agent on 0207 1010 553 or email us at agent@championsukplc.com for a free quote.

** We do not accept requests for autographs, signed merchandise, fan mail, birthday messages, or any other non-commercial contact with our speakers or acts.

  • 1968 - Founded Amstrad electronics
  • 1991-2001 - Part Owner & Chairman of Tottenham Hotspur Football Club
  • 2000 - Knighted for Services to Home Computers & Electronics
  • 2005 - Began fronting BBC’s The Apprentice
  • 2009 - Took on the role of Enterprise Champion in government
  • 2015 - First named a billionaire on the Sunday Times Rich List
  • 2015 - Named 5th on Richtopia’s 100 Most Influential British Entrepreneurs