Lord Alan Sugar

Leading British Entrepreneur Who Founded Amstrad & Host Of The BBC's 'The Apprentice'

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What You See Is What You Get: My Autobiography

What You See Is What You Get: My Autobiography

The Way I See It: Rants, Revelations And Rules For Life

The Way I See It: Rants, Revelations And Rules For Life

Unscripted: My Ten Years In Telly

Unscripted: My Ten Years In Telly

The Apprentice: How To Not Get Fired

The Apprentice: How To Not Get Fired

How to hire Lord Alan Sugar

Contact the Champions Speakers agency to provisionally enquire about Lord Alan Sugar for your event today. Simply call a booking agent on 0207 1010 553 or email us at [email protected] for more information.

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  • 2020 - Alan Sugar became the new CEO on The Celebrity Apprentice Australia
  • 2017 - He ranked number 1 in the Essex power 100 list
  • 2015 - Named 5th on Richtopia's 100 Most Influential British Entrepreneurs
  • 2015 - First named a billionaire on the Sunday Times Rich List
  • 2009 - Took on the role of Enterprise Champion in government
  • 2005 - Began fronting BBC's The Apprentice
  • 2000 - Knighted for Services to Home Computers & Electronics
  • 1991-2001 - Part Owner & Chairman of Tottenham Hotspur Football Club
  • 1968 - Founded Amstrad electronics