Lord Alan Sugar

Leading British Entrepreneur Who Founded Amstrad & Host Of The BBC's 'The Apprentice'

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What You See Is What You Get: My Autobiography

What You See Is What You Get: My Autobiography

The Way I See It: Rants, Revelations And Rules For Life

The Way I See It: Rants, Revelations And Rules For Life

Unscripted: My Ten Years In Telly

Unscripted: My Ten Years In Telly

The Apprentice: How To Not Get Fired

The Apprentice: How To Not Get Fired

How to hire Lord Alan Sugar

Contact the Champions Speakers Agency to provisionally enquire about hiring Lord Alan Sugar for your next event, today. To get in touch, simply call an official booking agent on 0207 1010 553 or email us at [email protected] for more information.

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  • 2020 - Alan Sugar became the new CEO on The Celebrity Apprentice Australia
  • 2017 - He ranked number 1 in the Essex power 100 list
  • 2015 - Named 5th on Richtopia's 100 Most Influential British Entrepreneurs
  • 2015 - First named a billionaire on the Sunday Times Rich List
  • 2009 - Took on the role of Enterprise Champion in government
  • 2005 - Began fronting BBC's The Apprentice
  • 2000 - Knighted for Services to Home Computers & Electronics
  • 1991-2001 - Part Owner & Chairman of Tottenham Hotspur Football Club
  • 1968 - Founded Amstrad electronics