Why Use An Agency When Working With An Influencer?
With 49% of consumers relying on an influencer recommendation before investing in a product or service, influencer marketing is the strategy guaranteed to improve your brand image and boost your sales.
However, as influencer marketing has only gained widespread popularity in the past decade, it can still be quite a minefield for companies to navigate. Enter influencer agencies.
What does an influencer do?
In its most basic term, an influencer is an individual who influences the brand image and sales in the buying process. Tasked with supporting a brand’s sales by sharing the product or service with their audience, social media influencers are the most prominent in the market, often meaning the higher the followers per platform, the higher the influence. With over half a million active influencers on Instagram alone, there really is an influencer for every client.
What does an influencer agency do?
Acting as the middleman between influencers and their clients, influencer agencies streamline the process, as experts in the industry. Backed by their experienced knowledge of influencer marketing, an agency, like Champions Speakers, recommends suitable influencers, manages campaigns, and pairs brands with their perfect partners to reach a client’s marketing goals.
The Benefits of Using an Influencer Agency
From start-ups to established brands, every company with a future-proofed vision is including influencers in their marketing strategy. Using an agency to form your strategy and oversee your influencer projects is a way to guarantee the success of each campaign.
Read more about the many benefits of using an agency below:
In an industry like influencer marketing, it’s all about who you know, not what you know. Having the right connections and established relationships with influencers and their teams is vital to a successful campaign. Influencer agencies have worked on countless projects with even more influencers, meaning they can pair the right social star to your brand for a harmonious partnership.
Without an eclectic selection of industry connections, a company is limited in the influencers they can reach out to, meaning they may miss the mark, by not partnering the tone of their brand with the tone of the social feed.
Experience is everything in influencer marketing. In such a fast-paced industry you can relax knowing an agency is experienced in handling the latest trends, newcomers to the scene and any other social craze that catches on, such as Instagram reels.
Having an experienced team on hand is vital to success. An agency will know the value of a paid post in relation to the engagement of the channel and will ensure you get the most value for money whilst getting the return on investment you require, in both monetary value and brand exposure. Only with experience can this level of client satisfaction be achieved.
Time is one of a business’ most precious commodities. By using an influencer agency you’re giving yourself time back to focus on other aspects of growing your brand, something you’ll value later down the line.
Instead of researching influencers that match your brand’s identity, finding data to support their engagement and contacting the influencer to build a campaign, you can pass that task over to an agency. Any good agency will know the market well enough to navigate your requirements and have accumulated their own data to show you what your investment could return.
Putting your influencer campaign in the hands of experts is a priority for a time-conscious business.
Every brand and business is different, and every influencer is different, which is why an agency will add a personal touch to your marketing strategy. Getting to know your brand, your goals and your requirements, an agency will then be able to match this to an influencer who is right, delivering a truly bespoke service.
Whether you’re working in fashion or food, there’s an influencer for each company, it’s just having an expert take the time to create a perfect pairing, which means the difference between success or not. In working with an agency, you are guaranteed the service you received is personal, with your brand at the heart of every decision.
You’ve found an influencer, and agreed on a campaign, now what happens if those agreements aren’t met? Experienced in working with influencers, an agency will know all the nuances of a secure contract, which will mean your money, time and brand are safeguarded against failure.
In the modern world of social media, it’s just as easy to break a brand as it is to make one, and ensuring your online image is secure is of the utmost importance to influencer agencies. Every aspect of your campaign will be carefully written into formal terms, from the wording and images used to the time of the posts, a professional contract will be adhered to with an agency.
Work With Us
Working with an influencer has never been easier than it is with Champions Speakers. At Champions Speakers we have on hand a vast selection of influencers suitable for every campaign and budget, including Love Island stars like Wes Nelson and YouTube sensations like Tanya Burr. Having worked in influencer marketing for as long as it’s been around, we’re well equipped to meet your requirements. Call us on 02071010553 or fill in our contact form to speak to an agent and book your next influencer campaign.