Perrine Farque: Now is The Best Time to Rethink Your Business
It’s fair to say that 2020 has not been an easy year for businesses. But it’s not all doom and gloom according to diversity expert and award-winning businesswoman, Perrine Farque.
Almost every business has been affected by the pandemic in some way, with a staggering one-quarter of UK businesses forced to close their doors either temporarily or permanently due to COVID-19. Many businesses have successfully adapted to overcome the pandemic's financial and logistical challenges, whilst others have had no choice but to press pause.
Believing now is the perfect time to have a business rethink, Perrine explains how you can turn the pandemic into a positive, with advice on how to stay afloat during these tough times.
Pause and reflect
The world of business is dynamic. With many companies constantly looking to the future, few stop and ask themselves ‘why am I doing this?’. Perrine believes clarifying your purpose will improve overall business strategy and personal attitude, ultimately helping you reach your goals more efficiently.
“Everything is about mindsets. Often people, businesses, and business leaders spend so much time and energy running in all directions, but they don't have the right mindset.
“I've learned that we should pause and clarify our purpose before doing anything. By doing this we discover what truly motivates us, and this will help us achieve our goals in a faster and more enjoyable way.”
Ask yourself quality questions
With the pandemic forcing businesses to pause in some way, Perrine suggests business leaders make the most of this opportunity to focus on what truly drives them to succeed.
With nearly 30% of Brits vowing to make ‘big life changes’ in the post-pandemic world, Perrine says now is the perfect time to establish any positive changes you wish to make moving forward.
“It really is the perfect time to start from scratch and really ask yourself, ‘what do I really want out of life?’ And not just in the work sense. Figure out what really drives you. What kind of life do I want? Did my pre-COVID life serve me well? And above all, what can I do differently to reach my most important goals in life?
“If you ask yourself quality questions, you’ll get quality answers. Focus on what you can control today to impact tomorrow. It’s a great way of refocusing your goals.”
Listen and learn
With many people using the lockdown to learn something new, Perrine applies this to the corporate world. She highlights the importance of building on existing knowledge, whilst also listening to those around you.
“A good leader is willing to listen and learn new things. I actually think an exceptional leader proactively learns new things and applies this knowledge to their business, adjusting their approach along the way.”
Perrine believes self-improvement drives success. Expanding your own knowledge elevates you as a leader, ultimately improving overall performance.
All of us are guilty of a little procrastination from time to time, but maintaining focus during these uncertain times is vital to ensure your business stays on track.
Perrine uses her own entrepreneurial experience to advise others on how to maintain motivation during the perils of the pandemic.
“I always go back to thinking about what drives me. Sometimes [I] get stuck in the day-to-day routine. When this happens, I try to pause and ask myself: ‘Why am I doing this? What drives me? What really gets me out of bed in the morning? What's the one thing I want to be remembered for?’
“I really want to be remembered for creating a more diverse and inclusive workplace, but also a more diverse and inclusive society.”
Diversity and inclusion are essential
Perrine empowers business leaders to leverage diversity as their competitive advantage. With now being the perfect time for a business rethink, it is also an opportunity to reflect on your own attitude toward diversity - are you simply box-ticking? Or do you understand how genuine diversity can boost your business?
“I take a completely new approach to diversity. Most diversity experts look at diversity in an old-fashioned way but what I do can give businesses a real, day-to-day competitive advantage.”
“I think of diversity as a way of life. It shouldn’t just be the end goal. If everyone lived a life where they surrounded themselves with different people and everybody felt included, the world would be a magnificent place. Diversity and inclusion bring so many great things.
"They bring belonging, trust, respect, collaboration, engagement, commitment, better decisions, appreciation of differences, innovation, and purpose - all things that can give businesses a clear edge.”
With diversity and inclusion bringing countless advantages, it is important business leaders understand the role diversity should play in their business.
Knowledge is power, so educating yourself on diversity reduces ignorance and increases opportunity, leveraging your company.
“Business leaders, CEOs, boards of directors all need to be aware of how diversity helps grow their business. The more business leaders attend keynote sessions like mine about how diversity will benefit them in a business sense, the more women, people of colour, LGBT+ people will end up in leadership positions.
"My message is simple: I empower business leaders to leverage diversity as a secret competitive advantage.”
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