SAS: Who Dares Wins is a British reality TV series that challenges contestants to undergo intense military-style training led by former members of the SAS. Participants face gruelling physical and mental tests, mirroring real SAS selection processes. The show, set in remote and harsh environments, pushes recruits to their limits as they tackle obstacles, combat scenarios and endurance challenges, all while being closely scrutinised by tough SAS instructors.
As the series progresses, only the strongest and most resilient survive, making SAS: Who Dares Wins a thrilling and captivating test of human endurance. With the show airing annually, each year a fresh batch of recruits is selected. Discover more about the 2024 series of Celebrity SAS: Who Dares Wins below.
When is Celebrity SAS: Who Dares Wins 2025?
Celebrity SAS: Who Dares Wins began airing on the 3rd of August 2025.
Who is in the Line-Up for Celebrity SAS: Who Dares Wins 2025?
- Adam Collard - Contestant on the 4th & 8th series of Love Island
- Adebayo Akinfenwa - Former professional footballer nicknamed "The Beast"
- Chloe Burrows - Contestant on the 7th series of Love Island & Host of Chloe Vs The World
- Lucy Spraggan - Singer, songwriter & contestant on The X Factor
- Troy Deeney - Professional footballer & former player-coach
- Conor Benn - Professional welterweight & middleweight boxer
- Tasha Ghouri - Contestant on the 8th series of Love Island & Strictly Come Dancing 2025 runner-up
- Louie Spence - Television personality, dancer & choreographer
- Harry Clark - Winner of the 2nd series of The Traitors
- Hannah Spearritt - Singer, actress & original member of S Club
- Rebecca Loos - Former glamour model & media personality
- Bimini Bon-Boulash - Drag queen & runner-up of the 2nd series of RuPaul's Drag Race
- Michaella McCollum - One-half of the Peru Two drug smugglers
- Lady Leshurr - Rapper, singer & producer
Source: Cosmopolitan
The 2025 Presenting Team
Which former SAS soldiers will be leading the show this year? The following individuals will be returning to put the recruits through tough mental and physical challenges in Celebrity SAS: Who Dares Wins 2025:
Mark 'Billy' Billingham
Mark 'Billy' Billingham has held several roles in the SAS over the course of his career, including Patrol Commander and Mountain Troop Specialist. He led hostage rescues at the highest level in war zones like Afghanistan and Iraq. Such experiences make Billy an influential public speaker, as his captivating stories leave audiences empowered to overcome adversity, as he has done.
Since leaving military life behind, Billy has worked as a bodyguard, protecting celebrities including Angelina Jolie, Kate Moss and Russell Crowe. At events, audiences enjoy hearing his star-studded stories, ensuring the success of your virtual or in-person occasion. Billy has returned for this series of SAS: Who Dares Wins, as his expertise is vital as the Chief Instructor.
Jason Fox
Jason Fox is a former Royal Marine Commando who has tested himself in the most gruelling conditions on earth. Jason spent 20 years in the British Special Forces. This extensive experience allows him to offer incredible insight into high-pressure situations, leadership, and teamwork.
As well as building his profile on SAS: Who Dares Wins, Jason Fox also presented the hit Netflix docu-series 'Inside The Real Narcos' in 2018. Such popular appearances make him a fan favourite and a sought-after addition to events of all shapes and sizes. Jason's insight into the hit show supplies audiences with a coveted backstage pass.
Rudy Reyes
Former United States Marine, Rudy Reyes, joined the forces at the age of 26 back in 1998. Having received Honour Man and Iron Man status, Rudy was given the opportunity to try out for the Marine Force Reconnaissance - completing training to become a Force Recon Marine. Having run Counter Sniper and Counter Recon Patrols in Pakistan and participated in the invasion of Iraq, Rudy knows firsthand the challenges of combat.
Since leaving the force, Rudy has worked as a counter-terrorism contractor for the Department of Defence and starred in the HBO TV series Generation Kill. He is also the author of Hero Living: Seven Strides to Awaken Your Infinite Power, and is a passionate conservationist who founded the Force Blue Team.
Chris Oliver
Chris Oliver is a former Special Forces Operator and Royal Marine Mountain Leader with many years of professional combat experience behind him. Having joined the military at 16 and served in the elite Special Boat Service alongside fellow DS Jason Fox, Chris was later deployed on operations to Sierra Leone, Northern Ireland, Oman, Iraq, and Afghanistan.
Since retiring from the military in 2015, Chris is now looking to share the wisdom he has gained within the Special Forces. With over 16 years of professional combat experience, Chris is devoted to bringing intensity to his military training, ensuring that respect is at the forefront of everything he does.
Who Previously Presented SAS: Who Dares Wins?
Matthew 'Ollie' Ollerton
Ollie Ollerton, real name Matthew Ollerton, has been refreshingly honest since making his name on SAS: Who Dares Wins. Using his platform to open up on alcoholism and depression, Ollie has helped countless military veterans access support. As a motivational speaker, his presentations explore the power of mental resilience and the techniques needed to achieve Ollie's level of emotional strength.
After turning to drink following a prominent career in the Royal Marines and Special Boat Service, Ollie partnered with Vauxhall to share advice on how to "keep calm and carry on" when mentally and physically challenged. This military tough guy's candid discussion of trauma leaves a resounding impact on audiences at events.
Colin MacLachlan
Since appearing on SAS: Who Dares Wins in 2015, Colin MacLachlan has carved a successful career in public speaking. He shares his 25 years of security and risk experience with audiences, leading to an increased understanding of risk management, overcoming adversity and conflict resolution.
Colin first joined the army in 1989 and was later selected for the SAS team aged just 23. His experience training for and completing such a challenging process is a testament to Colin's mental and physical strength, as well as a reflection of his impact as a motivational speaker. Audiences will be unable to believe their ears when Colin reveals his many jaw-dropping experiences at events.
Jay Morton
Jay Morton first appeared as a guest on SAS: Who Dares Wins in 2019, before joining the presenting team as a fellow Directing Staff member the following year. He was the programme's first undercover host, gaining insight from the contestants and feeding information back to the team - his true identity was revealed later in the series, shocking those taking part.
As a public speaker, Jay reveals what it was like serving in the SAS and the techniques he employed to strengthen his mental resilience. Audiences receive exclusive insight into both the hit show, SAS: Who Dares Wins and Jay's experience in the British military, making him the perfect speaker for events ranging from mental health to risk management.
Melvyn Downes
When audiences called for the show to become more diverse, former soldier Melvyn Downes stepped up to increase representation and set a new standard for British television. The first non-White presenter on the show, he has led operational tours in Iraq and Northern Ireland, reflecting his vast experience and knowledge of the Special Air Service recruitment process.
Melvyn intends to "represent the under-represented in life", as the voice of both the British working class and mixed-race people. His appointment as Directing Staff will likely attract new, more diverse audiences to the show, who can now see themselves reflected in both the senior figures and contestants.
Ant Middleton
Aside from being the hard-nosed Chief Instructor on SAS: Who Dares Wins, Ant Middleton has experienced an eventful career, both in the special forces and the world of exploration. After serving in the British army, Ant joined the Royal Marines, where he won the King's Badge before enlisting in the Special Boat Service.
Since leaving the military and entering life on the TV screen, Ant has co-authored 'SAS: Who Dares Wins: Leadership Secrets from the Special Forces' with his fellow presenters and his autobiography 'First Man In: Leading from the Front', which became a Sunday Times bestseller in 2018.
Remi Adeleke
Remi Adeleke made his debut on SAS: Who Dares Wins in 2022 as a fellow Directing Staff member, and has continued sharing his military insights with audiences ever since. As a former Navy SEAL, having joined the US Navy back in 2002, Remi trained with the elite Navy SEAL Programme, before serving for an incredible 13 years as a PO1 in the US Navy. Since retiring from the forces, Remi has enjoyed a successful acting career, starring in films such as Transformers: The Last Knight and 6 Underground.
Dedicated to inspiring, educating and motivating people, Remi has published his life story, titled Transformed: A Navy Seal's Unlikely Journey from the Throne of Africa, to the Streets of the Bronx, to Defying All Odds.
Hire a Motivational Speaker from SAS: Who Dares Wins!
Here at Champions Speakers, we are fortunate to work with many of the inspirational military speakers who star in SAS: Who Dares Wins. If you are interested in hiring one of the stars mentioned in this post, or any other inspirational military veteran, contact Champions Speakers' dedicated booking agents by calling 0207 1010 553 or complete our online contact form.
This exclusive article on SAS: Who Dares Wins was authored by Champions Speakers' Director, Jack Hayes.
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