Rory Sutherland, the mastermind behind the “butterfly effect” approach to consumer behaviour, is a pioneer of marketing, advertising and buying patterns. With his team of psychologists, Rory supplies actionable insights into the mindset of the consumer, including the small changes that can have a huge impact on people’s decision making. He is also the Vice-Chairman and co-founder of OgilvyChange, following a highly successful career as Oglivy’s Creative Director and valuable Copywriter for over 20 years. When booked for events, Rory imparts his marketing vision, opening audiences’ eyes to the advertorial strategies they may have been overlooking. With both a corporate and psychological mindset, event guests receive a comprehensive analysis of marketing with Rory.
Joining the Ogilvy team in 1988 as a graduate trainee, before rising through the ranks to Copywriter and Creative Director, Rory enjoyed a highly successful career with the company. Over two decades, he honed his skills in branding and marketing, specialising in the power of creative content when reaching potential consumers. Additional roles include as the President of the Institute of Practitioners in Advertising, Chair of the Judges for the Direct Jury at Cannes and as a public speaker, where Rory uses his unrivalled knowledge to enlighten audiences. As a TED talk speaker, Rory discussed the importance of perspective in 2012, and presented Sweat the Small Stuff in 2010, to name just a few of his pinnacle appearances. His TED talks are famed for their humour, perfectly showcasing both Rory’s talented presenting skills and vast understanding of business organisation.
For Rory, the power of marketing isn’t always defined by the large-scale campaigns, most of the time it is the smaller touches that make a business memorable. Cost-effective and incredibly successful, with the use of behavioural economics, Rory values usability over luxury, a core drive that he instils in his corporate audiences. This speaker has the power revolutionise a business’ marketing strategy, shifting the focus away from large, expensive approaches to more logical, subtle additions that can improve the business’ image as a whole. With millions of views on his online TED talks, Rory is a speaker above the rest. He promotes a valuable attention to detail, making the columnist writer a prime example of an industry expert.
Books
Alchemy: The Surprising Power of Ideas That Don't Make Sense
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Rory Sutherland: The Wiki Man
Transport For Humans: Are We Nearly There Yet
How to hire Rory Sutherland
Contact the Champions Speakers Agency to provisionally enquire about hiring Rory Sutherland for your next event, today. To get in touch, simply call an official booking agent on 0207 1010 553 or email us at [email protected] for more information.
** We do not accept requests for autographs, signed merchandise, fan mail, birthday messages or any other non-commercial contact with the speakers or acts. Each speaker on the website may not have necessarily worked with Champions in the past but are known to perform such engagements within the industry.
Rory's official speaking topics are listed below.
The Butterfly Effect – In marketing, the Butterfly Effect proposes that small behavioural changes can lead to impactful decision making. Rory pioneers this field of education and business, promoting the tipping point between positive and negative perspectives whether through colours, lexical choices or general marketing. Rory’s ideology has revolutionised several businesses, and continues to set the standard for psychology driven marketing today.
Creative Branding – In partnership with advertising, branding can directly dictate the image of a company. Branding can also come in several forms, from the choice of elevator music to the colours used in its logo, each element fitting together like a jigsaw puzzle. Rory proposes that businesses should not just look at the big picture, but take out their microscope and analyse the perception created through smaller factors, to create an all-encompassing brand image.
Behavioural Economics – Rory is a passionate advocate for the balance of technology, psychology and behavioural economics. With his unique approach to marketing, Rory promotes the power of creativity, in the face of numerical, logistical ideas sharing. By combining multiple factors, some focused on the larger picture while others concerned with smaller, memorable additions, a comprehensive marketing campaign can be devised, and implemented.
