How to hire Rory Sutherland
** We do not accept requests for autographs, signed merchandise, fan mail, birthday messages, or any other non-commercial contact with our speakers or acts.
When he is booked for events, Rory is known to discuss the following topics.
The Butterfly Effect – In marketing, the Butterfly Effect proposes that small behavioural changes can lead to impactful decision making. Rory pioneers this field of education and business, promoting the tipping point between positive and negative perspectives whether through colours, lexical choices or general marketing. Rory’s ideology has revolutionised several businesses, and continues to set the standard for psychology driven marketing today.
Creative Branding – In partnership with advertising, branding can directly dictate the image of a company. Branding can also come in several forms, from the choice of elevator music to the colours used in its logo, each element fitting together like a jigsaw puzzle. Rory proposes that businesses should not just look at the big picture, but take out their microscope and analyse the perception created through smaller factors, to create an all-encompassing brand image.
Behavioural Economics – Rory is a passionate advocate for the balance of technology, psychology and behavioural economics. With his unique approach to marketing, Rory promotes the power of creativity, in the face of numerical, logistical ideas sharing. By combining multiple factors, some focused on the larger picture while others concerned with smaller, memorable additions, a comprehensive marketing campaign can be devised, and implemented.