Allister Frost

Allister Frost, the Digital Optimist, is a multi-award-winning professional speaker and the former Head of Digital Marketing Strategy for Microsoft. With over 30 years of industry experience running some of the world’s biggest brands, he now specialises in helping audiences understand and positively embrace emerging technologies to create better experiences for customers. Allister was voted UK Digital Marketing Personality of the Year in 2012 and 2019 and is a double Winner of the Lester Wunderman Award for Outstanding Creative Work.

Using examples from the global world of business and his own hands-on experience, Allister explores how technological acceleration in our digital world is changing the rules for business. He looks at how reputations can be created and destroyed in hours and examines how businesses and brands can survive in this fast-moving new world. In his time at Microsoft, Allister worked on both B2C and B2B strategy with brands including Office, Windows and Xbox. In a decade at Kimberly-Clark, he managed leading grocery brands including Kleenex and Andrex. By considering the huge successes, as well as the failures, Frost uncovers fresh insights to help businesses develop more agile, customer-friendly solutions to age-old problems.

Now working with companies including GE, Vodafone, and software giant Autodesk, Allister examines not just how the digital world operates today, but how dramatically it will evolve in the months and years to come. He also provokes radical new thinking about how the emergence of always-on, two-way communication channels with customers requires a fundamental culture shift within every organisation. Each keynote talk Allister delivers is custom-built for the audience, and packed with ideas, positivity and thought-provoking stories to inspire fresh thinking for our digital age.