Rachel Lowe MBE is an English board games developer and creator of fashion brand, She Who Dares. Lowe attended the University of Portsmouth in order to gain a law degree. As a student, Lowe had a part-time job as a taxi driver, which is when she came up with the idea of the board game, Destination Portsmouth. She continued with the idea and produced 'Destination London', which later became one of the top-selling games at Hamleys, beating all-time classics, Monopoly and Twister.
Lowe appeared on the BBC Two television show, Dragons' Den, where her pitch for investment was rejected by the entrepreneurs. Despite this, Lowe still launched the Destination game at Hamleys. To date, Destination has been reworked for London, Paris, Suffolk, Scotland, Norwich and many more locations. This appeals to tourists who like to own a game which puts their locality on the map. Due to the fact that riding in a taxi is a universal experience to every city, the game can be tailored to any part of the world.
Lowe continues to develop the Destination game, taking it in different directions. She has recently negotiated a deal with The Walt Disney Corporation, in order to bring their Pixar CGI characters to one version of the game. This is entitled Destination Animation.
During 2008, Lowe negotiated a deal with Warner Bros that allowed her to produce Destination Hogwarts, a board game based on the Harry Potter franchise. Lowe was appointed as Member of the Order of the British Empire in the 2009 Birthday Honours. This was due to her services to business in promoting enterprise in schools, colleges and universities.