James Lawrence

James Lawrence is best known for being an endurance athlete, competing in triathlons and claiming several world records. Nicknamed the Iron Cowboy, James has set the standards for endurance sports and even been the subject of a documentary. An extremely motivational speaker, James is sought to tell his story of astounding mental resilience, peak performance and determination, captivating audiences with the incredible sporting achievements he has made.

Delivering a message of pushing boundaries and reaching new limits, James is a relatable figure to a wide variety of audiences from pupils to employees, CEOs to managers. James has forged a reputation as a determined endurance athlete, however, he was not always so gifted with his sporting abilities barely able to finish a 5k race in his youth. However, with grit and perseverance, James honed his skills as a sportsman, with his past failures motivating him and fuelling a new competitive spirit to complete the incredible. Putting on his cowboy hat, the Iron Cowboy claimed his first world record for completing 22 70.3 Ironman races over 30 weeks, taking the title after beating the previous record of 20 races.

Determined that he could push himself further and find even higher limits, James set out on his second world record in 2012. Completing 30 triathlons in under 52 weeks, James traversed 11 different countries to set his world record crushing the previous number of 22. It soon became clear that James’ limitations were not physical, and instead were mental and subject to his own mental resilience and drive to succeed. Claiming that he knew he could ‘reach higher’, James set out on completing his most adventurous and demanding endurance feat. Undergoing a course of rigorous training that pushed him to his physical limitations, James was ready to attempt ‘the impossible’. In July 2015, James started his incredible endurance feat completing 50 triathlons in 50 states over 50 days. Coined 50.50.50, James’ heroic feat is now considered the greatest display of human endurance.

Since setting his two world records, James has forged a credible reputation as a public speaker. Delivering addresses surrounding the subject of his astounding sporting achievements, James also has also gained transferable knowledge that is relatable to corporate audiences. Covering topics such as redefining impossible, setting milestones, overcoming personal limitations and overcoming fears, James is a captivating speaker and has aspects of his speeches that are relatable to all attendees. Having previously spoken for the likes of Nike, Google, Audi, Red Bull and Ancestry, James has a proven track record as a speaker and has also previously delivered TED talks to thousands of audience members. Passionate, determined and engaging, James Lawrence is the perfect speaker to motivate and inspire your audience.