
James Lawrence is best known for being an endurance athlete, competing in triathlons and claiming several world records. Nicknamed the Iron Cowboy, James has set the standards for endurance sports and even been the subject of a documentary. An extremely motivational speaker, James is sought to tell his story of astounding mental resilience, peak performance and determination, captivating audiences with the incredible sporting achievements he has made.
Delivering a message of pushing boundaries and reaching new limits, James is a relatable figure to a wide variety of audiences from pupils to employees, CEOs to managers. James has forged a reputation as a determined endurance athlete, however, he was not always so gifted with his sporting abilities barely able to finish a 5k race in his youth. However, with grit and perseverance, James honed his skills as a sportsman, with his past failures motivating him and fuelling a new competitive spirit to complete the incredible. Putting on his cowboy hat, the Iron Cowboy claimed his first world record for completing 22 70.3 Ironman races over 30 weeks, taking the title after beating the previous record of 20 races.
Determined that he could push himself further and find even higher limits, James set out on his second world record in 2012. Completing 30 triathlons in under 52 weeks, James traversed 11 different countries to set his world record crushing the previous number of 22. It soon became clear that James’ limitations were not physical, and instead were mental and subject to his own mental resilience and drive to succeed. Claiming that he knew he could ‘reach higher’, James set out on completing his most adventurous and demanding endurance feat. Undergoing a course of rigorous training that pushed him to his physical limitations, James was ready to attempt ‘the impossible’. In July 2015, James started his incredible endurance feat completing 50 triathlons in 50 states over 50 days. Coined 50.50.50, James’ heroic feat is now considered the greatest display of human endurance.
Since setting his two world records, James has forged a credible reputation as a public speaker. Delivering addresses surrounding the subject of his astounding sporting achievements, James also has also gained transferable knowledge that is relatable to corporate audiences. Covering topics such as redefining impossible, setting milestones, overcoming personal limitations and overcoming fears, James is a captivating speaker and has aspects of his speeches that are relatable to all attendees. Having previously spoken for the likes of Nike, Google, Audi, Red Bull and Ancestry, James has a proven track record as a speaker and has also previously delivered TED talks to thousands of audience members. Passionate, determined and engaging, James Lawrence is the perfect speaker to motivate and inspire your audience.
How to hire James Lawrence
Contact the Champions Speakers agency to provisionally enquire about James Lawrence for your event today. Simply call a booking agent on 0207 1010 553 or email us at [email protected] for more information.
** We do not accept requests for autographs, signed merchandise, fan mail, birthday messages or any other non-commercial contact with the speakers or acts. Each speaker on the website may not have necessarily worked with Champions in the past but are known to perform such engagements within the industry.
When he is booked for events, James is known to discuss the following speaking topics.
- Redefine Impossible
- Setting Milestones
- Doing the Small Things Right
- Overcoming Personal Limitations
- Overcoming Your Fears
"...When it comes to endurance, he is unstoppable"- Red Bull
"We enjoyed our time with James tremendously. His stories were able to inspire so many of us with his message about the resiliency of the human spirit, and the power our decisions can have over our circumstances. He will leave you feeling encouraged, motivated, and ready to do something impactful!"- Dale, Bakery General Manager
"...the story that I heard James talk about not only made me tear up and cry about 3 or 4 times while he was speaking. That led into a drive home with sobbing and just being overwhelmingly happy with the knowledge that I had gained from listening and knowing that now I could do whatever I wanted to do... James "IRON COWBOY" Lawrence. Thank you Sir!!"- Jeremy, Clif Bar
"His thoughts and presentation was 100% aligned with my group or organization. I would recommend him to anyone or organization looking to inspire mental toughness or higher results from their group"- Vivint Solar
"A few weeks ago James brilliantly shared his story with our North American Strategic Sales team and truly left us all inspired to dream big, to believe without doubt, to push through adversity and to accomplish the seemingly impossible"- Nike
"James has been able to push his mind and body to heights that no one thought was possible. Listening to his story has inspired me to think bigger about my personal/ professional goals and motivated me to strive harder to accomplish them"- Weave