James Lawrence, greatly known as the Iron Cowboy, is an endurance athlete that has pushed the boundaries, both physically and mentally, throughout his athletics career. Having completed the CONQUER 100 in 2021, he pushed himself further than doctors and experts thought possible and raised incredible amounts of money to combat sex trafficking. When booked as a speaker, James speaks upon the power of mindset, focus and overcoming doubt.
As a driven individual, James completed 30 Ironman triathlons in the year of 2012. From the very start of his career, he worked on meeting goals that no one has ever come close to achieving before. After three further years of training, James completed the unimaginable, competing in 50 Ironman triathlons in 50 consecutive days and 50 consecutive states. Having made his mark within the sporting industry, James has continued to develop his skills and in 2021, was able to take part in the CONQUER 100 which consisted of running 140.6 miles per day for 14 weeks straight.
Competing in these races was not only to showcase his abilities, but in every race, he takes part in, he raises money for charities. He has donated to reduce children’s obesity and combat sex trafficking to name a few remarkable examples. Recognised for his admirable talent, James starred in the Amazon Prime Documentary, ‘Iron Man | The Story of the 50.50.50’. He has become an inspiration to any and is now delivering motivational speeches regarding his journey to reach peak performance success.
Breaking records throughout his career, James Lawrence is respected for pushing himself to the point when no one believed it was possible. Due to his combination of energy, humour, and passion, he is a speaker who can relate to anyone in the audience. Having spoken in over 20 countries, James has gained vast experience as a speaker, and his performances are not to be missed!
How to hire James Lawrence
Contact the Champions Speakers Agency to provisionally enquire about hiring James Lawrence for your next event, today. To get in touch, simply call an official booking agent on 0207 1010 553 or email us at [email protected] for more information.
** We do not accept requests for autographs, signed merchandise, fan mail, birthday messages or any other non-commercial contact with the speakers or acts. Each speaker on the website may not have necessarily worked with Champions in the past but are known to perform such engagements within the industry.
When he is booked for events, James is known to discuss the following speaking topics.
- Redefine Impossible
- Setting Milestones
- Doing the Small Things Right
- Overcoming Personal Limitations
- Overcoming Your Fears
"...When it comes to endurance, he is unstoppable"- Red Bull
"We enjoyed our time with James tremendously. His stories were able to inspire so many of us with his message about the resiliency of the human spirit, and the power our decisions can have over our circumstances. He will leave you feeling encouraged, motivated, and ready to do something impactful!"- Dale, Bakery General Manager
"...the story that I heard James talk about not only made me tear up and cry about 3 or 4 times while he was speaking. That led into a drive home with sobbing and just being overwhelmingly happy with the knowledge that I had gained from listening and knowing that now I could do whatever I wanted to do... James "IRON COWBOY" Lawrence. Thank you Sir!!"- Jeremy, Clif Bar
"His thoughts and presentation was 100% aligned with my group or organization. I would recommend him to anyone or organization looking to inspire mental toughness or higher results from their group"- Vivint Solar
"A few weeks ago James brilliantly shared his story with our North American Strategic Sales team and truly left us all inspired to dream big, to believe without doubt, to push through adversity and to accomplish the seemingly impossible"- Nike
"James has been able to push his mind and body to heights that no one thought was possible. Listening to his story has inspired me to think bigger about my personal/ professional goals and motivated me to strive harder to accomplish them"- Weave
