Alessandra Bellini

Alessandra Bellini is a marketing expert, and advocate for responsible advertising practices. Recognised for her innovative approach to brand development and customer engagement, one of her most notable achievements is transforming the Tesco Clubcard programme, growing membership to over 21 million households in the UK. Alessandra’s ability to revitalise brands and create lasting customer connections has earned her accolades such as ‘UK Marketer of the Year 2020’, solidifying her place as one of the most influential voices in marketing.

Alessandra began her professional journey at JWT Milan, working in advertising before joining Unilever, where she spent over 20 years in global board-level roles. During her time at Unilever, she honed her expertise in brand strategy, product development, and customer engagement, gaining valuable insights from managing diverse markets across Europe, the US, and beyond. 

Among her many achievements, Alessandra’s tenure at Tesco stands out as a transformative chapter in her career. Joining the company in 2017 as Group Chief Customer Officer, she led the reimagining of Tesco’s customer strategy, launching campaigns such as ‘Food Love Stories’ and turning the Clubcard into a digital engagement platform that became synonymous with value for customers. Her role extended to serving as a non-executive director for Tesco Mobile, where she supported the growth of the telco’s customer base. In 2021, Alessandra was appointed President of the Advertising Association, where she continues to champion inclusivity, sustainability, and trust in advertising.

Organisations looking to inspire innovation and growth will find Alessandra Bellini to be a dynamic speaker with unmatched insights. Her expertise spans topics such as brand communication, customer loyalty, and ethical advertising, offering practical strategies for navigating today’s competitive landscape. Alessandra’s engaging style and proven track record make her an invaluable choice for any event.