Selma Nicholls

Selma Nicholls is a leading casting director, who has worked in casting for brands including Warner Music, Lego, Costa, Tesco and Sainsbury’s. The Founder of Looks Like Me, Selma is dedicated to ensuring that businesses can be more inclusive and have inclusive communications. Working with diverse talent to share nuanced and authentic stories, Selma is on a mission to include more diverse talent within businesses, from entry-level positions to the board room. When looking for a passionate advocate of diversity and inclusion to speak at your next event, book Selma Nicholls today to create inclusive conversations.

An advocate for diverse representation, Selma was inspired to begin her business with her daughter, Riley-Ann. Selma’s daughter questioned her own identity, due to the lack of diverse representation in advertising content, motivating her to establish Looks Like Me casting company to create the change she wanted to see in the world. Looks Like Me demonstrates the crucial importance of media representation, ensuring that diverse talent is prevalent in casting and content creation. Raising the profile of underrepresented groups, Selma has worked on many of the biggest campaigns in entertainment – such as the casting for Brown Skin Girl in the #BLACKISKING film by Beyonce.

Selma has also ensured diverse casting for advertisements of household names, including George at Asda, Tesco and Nickelodeon to name but a few. She was also involved in the casting of talent for the campaign ‘Hero In Us All’ for the preview screening of Black Panther. A member of the Casting Directors Association, Selma is breaking glass ceilings with her truly inspirational work to make society more inclusive. From back to school campaigns for George at Asda to the Build Their Potential campaign for Lego, Selma is ensuring that future generations are born into a more inclusive world in which they feel heard and represented.

Now booked as a global public speaker, Selma is hired to speak on the importance of diverse representation. Having worked with countless reputable brands, Selma has previously spoken for Utopia at Coca Cola and Google, and for Rare Global in both London and Tokyo. Awarded the Black British Business Award for Arts and Media Leader of 2018, book Selma Nicholls today to learn the importance of diverse representation and to motivate change within society.