Tony Anderson

A pre-eminent marketing speaker, Tony Anderson has acted as former marketing director for both easyJet and Egg plc. An ideal keynote speaker for conferences, Anderson can guide businesspeople through the intricacies of organising multinational marketing campaigns and the correct way to gain a return on investment. Working closely with entrepreneur Stelios Haji-Ioannou, Anderson was fundamental in the founding and success of easyJet. Aside from this, Tony also headed a number of spin off operations as a marketing director, including the easyGroup. Offering a unique view into the ‘easy empire’ as a marketing speaker, Tony intrigues and compels guests with the journey he took from being the third employee of the company to creating a business empire.

Shortlisted for the prestigious Marketer of the Year award as well as featuring on The Marketing Power List, Anderson has seen wide recognition for his abilities and efforts in business. As one of the leading marketers in the nation, Anderson poses engaging questions and scenarios during talks as a business speaker to get the best out of his audience members. Alongside his work for easyJet, Tony has also provided his expertise to BA, HSBC, Egg and The Thomas Cook Group. Currently a group director for the largest market research company in the world, Anderson’s extensive knowledge of the marketing world makes him one of the most desirable marketing speakers on the keynote speaker circuit.

In the mid 90s, newcomers easyJet and Ryanair kicked down the doors to the club of European airlines. Since then the industry has gone through an extended period of staggering and unprecedented change. Tony Anderson, easyJet’s first marketing director and a member of the original start-up team has earned a reputation as a stand-out speaker. Typical themes include; what lies behind the enduring success of easyJet? Where is the aviation industry headed next? What can your company learn from the airline revolution? Covering topics such as ancillary revenue, yield management and challenger marketing, Tony draws on his personal experiences of fighting British Airways in a David v Goliath tale that brings the world of low cost airlines to life. Every member of your audience will have personal experiences and opinions on flying with low-cost airlines. This means Q&A sessions are both engaging and participative.