Silvia Garcia

Silvia Garcia is a leading keynote speaker, consultant and Coca-Cola's former Global Director of Happiness, Marketing and Communication, who has forged a reputation as a positive force of change. Throughout her career, she has studied the effects of wellbeing on employee retention, customer service communication and workplace relationships. A pioneer of happiness, Silvia has presented to millions of audience members across the globe, specialising in such topics as leadership and branding. When booked for events, she can revolutionise a workplace's culture through her behavioural psychology, analysis and company assessments.

Following four years as the Health Care Marketing Manager of SCA Hygiene Products, from 1996 to 2000, Silvia spent 15 years as The Coca-Cola Company's Global Director of Marketing Communications, Innovation, Leadership, Futurism and Happiness. In her various leadership roles, she ensured the productivity and high performance of teams globally, as well as exponential growth for the company. Through pioneering innovation, Silvia predicted future consumer trends and improved the well-being of Coca-Cola employees. Today, Silvia is the Head of Research & Consulting for C-YourCulture, a company dedicated to creating unique workplace cultures.

In 2017, Silvia became the Founder of Feel Logic and Happiest Places to Work, corporate consultancy services utilising behavioural science to assess and improve their clients' company culture. From branding to employee retention, the services provide research-driven advice from a scientific approach, designed to revolutionise a workplace. Silvia's organisations have perfected the consultancy process, starting with an organisational assessment of each department in a business and addressing the employee dynamics. Including financial structures and interpersonal relationships, the services build pillars of growth for organisations to thrive upon.

With degrees from the University of Cambridge, Universidad Autónoma de Madrid and Penn State University, Silvia's expertise is built on a foundation of academic study. The certified coach and former Expert Advisor for Welcoming America is highly sought after at events, an essential addition to both industry exhibitions and corporate workshops. A seasoned keynote speaker, Silvia has previously been invited to deliver the TEDx Talk 'Innovating Means Deciding With Our Emotions', demonstrating her detailed expertise on human emotion. TED editors hand-picked her keynote, 'The Power of Collaboration: What CEOs Can Learn from Kindergartners!', due to its stand-out nature and her ability to challenge assumptions, offer new perspectives, and provide actionable insights. Silvia is also working on about the power of collaboration, presenting the propriety matrix to allocate tasks and decisions to people, AI and the synergy of both. When hired as a speaker, Silvia can be expected to cover everything from growing cultures of happiness to resilient companies and building employee mental health. When looking for a speaker who can share unparalleled expertise on emotional well-being and employee engagement, hire Siliva Garcia today!

In March 2024, we sat down virtually with Silvia Garcia and discussed the importance of promoting a good attitude in the workplace and how companies can prioritise mental health among employees. Watch our Exclusive Interview with Silvia Garcia.