Keynote speaker, consultant and Coca-Cola's former Global Director of Happiness, Marketing and Communication, Silvia Garcia is a positive force of change at events. Throughout her career, she has studied the effects of wellbeing on employee retention, customer service communication and workplace relationships. A pioneer of happiness, Silvia has presented to millions of audience members across the globe, specialising in such topics as leadership and branding. When booked for events, she can revolutionise a workplace's culture through her behavioural psychology, analysis and company assessments.
In 2017, Silvia founded Feel Logic, a corporate consultancy service utilising behavioural science to assess and improve its client's company culture. From branding to employee retention, the service provides research-driven advice from a scientific approach, designed to revolutionise a workplace. Silvia's organisation has perfected the consultancy process, starting with an organisational assessment of each department in a business and addressing the employee dynamics. Including financial structures and interpersonal relationships, the service builds pillars of growth for organisations to thrive upon. Silvia expands upon her consultancy service's pioneering advice at events, including the latest scientific research on human behaviour.
Following four years as the Health Care Marketing Manager of SCA Hygiene Products, from 1996 to 2000, Silvia spent 15 years as The Coca-Cola Company's Global Director of Marketing Communications, Innovation, Leadership, Futurism and Happiness. In her various leadership roles, she ensured the productivity and high-performance of teams globally, as well as exponential growth for the company. Through pioneering innovation, Silvia predicted future consumer trends and improved the wellbeing of Coca-Cola employees.
With degrees from the University of Cambridge, Universidad Autónoma de Madrid and Penn State University, Silvia's expertise was built on a foundation of academic study. The certified coach and former Expert Advisor for Welcoming America is highly sought after at events, an essential addition to both industry exhibitions and corporate workshops. When booked for events, Silvia invites audiences into the future of society and business, using her decades of experience to innovate strategy, performance and change management.