Robbie Kellman Baxter

Robbie Kellman Baxter is a leading strategy consultant, who is on a mission to aid companies and organisations in optimising subscriptions and memberships. With over two decades worth of experience in strategy consultation, Robbie has helped countless businesses to forge better relationships with their customers and clients, having previously worked with clients such as eBay, Oracle, Netflix and Electronic Arts. Outside of her successful career, Robbie is frequently booked as a keynote speaker for a range of corporate events, booked to speak on topics such as the membership economy, best practises in building loyalty and community and changing customer expectations.

Currently, Robbie is working as a strategy consultant for Peninsula Strategies, seen as a leading figure in the sector of subscription prices and membership models. She is also famed for coining the term The Membership Economy and for authoring the books The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue and The Forever Transaction: How to Build a Subscription Model so Compelling, Your Customers Will Never Want To Leave. An esteemed individual within her sector, Robbie has also been featured in publications such as The New York Times and The Wall Street Journal, with her own work published by CNN and HBR.

Before forging a successful career, Robbie studied in English at Harvard University and then graduated with an MBA in Strategy, Marketing and Entrepreneurship from Stanford University Graduate School of Business. During her studies, Robbie worked as a consultant for Booz Allen & Hamilton and an Urban Fellow for the New York City Economic Development Corporation. Upon her graduation from Stanford, Robbie began working in Corporate Finance for Goldman Sachs, where she dedicated her time to working on transaction and research projects. She later went on to become a Product Manager in Financial Services Applications for Edify and a Director of Marketing for both MindSteps and MYCFO. Back in 2001, Robbie founded Peninsula Strategies and has continued to work as a strategy consultant for almost two decades.

Robbie has also previously acted as a LinkedIn Learning Expert, delivering a range of courses on brand building, networking, customer success, value creation and business development. She has also joined the Board of Directors and acts as a member of the board for Amava. Robbie is also now forging a successful enterprise as a keynote speaker on her specialist subject of The Membership Economy and has spoken for many high-profile clients.

As a keynote speaker, Robbie has previously spoken for the likes of Harvard University, Stanford University, The American Society of Association Executives and the National Restaurant Association. Having worked with clients spanning the sectors of consumer goods, media and entertainment, Robbie has a plethora of knowledge and anecdotes that stand her as a leading authority within her industry. As a speaker, Robbie is known to cover topics such as how the membership economy is changing, customer expectations, building loyalty and community and critical moments of truth. An insightful speaker with an undeniable talent for strategy, Robbie Kellman Baxter is the perfect choice as a keynote speaker for a range of events.