Nir Eyal is a globally recognised organisational psychologist, transforming businesses as an independent Behavioural Design Consultant. He is also a former Lecturer in Marketing at Stanford University. With his strong combined experience in psychology, technology and business, Nir speaks with authority and provides practical strategies on improving business performance.
With a degree in Political Science and an MBA, Nir started his career as an Associate at Boston Consulting Group and worked in the video gaming and advertising industries. He co-founded two companies: Sunshine Business Development, a renewable energy business, and AdNectar Inc., a social media advertising company, which he later sold. Specialising in behavioural design, he was a Lecturer in Marketing at the Stanford Graduate School of Business and later at the Hasso Plattner Institute of Design at Stanford for over four years. Since then, Nir has been consulting for major businesses, including J.P.Morgan, Google, the US Department of Defense and PWC, on behaviour change and human potential.
A bestselling author and accomplished writer, Nir’s first book, ‘Hooked’, was a finalist for the 2014 Goodreads Choice Awards. Named one of the Best Business and Leadership Books of the Year by Amazon, his second book, ‘Indistractable’, was also the winner of the BookPal’s 2019 Outstanding Works of Literature award. Alongside writing for his blog ‘Nir and Far’, Nir is also featured in publications including The New York Times, Harvard Business Review, The Atlantic and Psychology Today. Recognising his widespread influence, Nir was named one of LinkedIn’s Top 10 Voices in Technology for two years running in 2016 and 2017.
Drawing on his expertise in behavioural science and psychology, Nir is an experienced speaker on customer behaviour, workplace environments and avoiding distraction. In his TED talk, What makes some technology so habit-forming, he decodes the reasoning for our addiction to tech products. If you are looking for a leading psychology and technology speaker, hire Nir for your next event.
Social Media
Books
Hooked: How to Build Habit-Forming Products
Indistractable: How to Control Your Attention and Choose Your Life
Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Extraordinary Results
Nir Eyal's official speaking topics are listed below:
Beyond Belief: The Hidden Limits on Performance
Leaders often sense a gap between what their organisations should be capable of and what actually happens when the stakes rise. They see it when teams hesitate where conviction is required, when progress slows at the first sign of uncertainty, or when capable people retreat under pressure. Even with a clear strategy and strong execution systems in place, performance plateaus in ways that are difficult to explain.
In this keynote, Nir Eyal surfaces a less visible constraint beneath execution: the beliefs people hold about effort, risk, failure, and identity. These beliefs shape what leaders notice, what teams anticipate, and what people persist through or abandon. When belief, attention and behaviour align, execution becomes reliable.
The Indistractable Workplace: Designing Environments That Drive Execution
Execution slows when attention fragments. In this session, Nir examines how reactive environments, competing priorities, and unexamined internal triggers undermine strategic focus. Drawing on psychology and behavioural science from his bestselling book, 'Indistractable', he shows how modern work environments systematically fragment attention, despite clear priorities and capable teams. The session shifts the conversation from individual discipline to organisational design, clarifying how leaders shape attention systems that enable reliable execution at scale.
Hooked: How to Design Habit-Forming Products
Most products fail not because they lack features, funding, or talent. They fail because customers don’t return. In this keynote, Nir Eyal examines why certain products become part of customers’ everyday lives while others are quickly abandoned. Drawing on behavioural science and case studies from his bestselling book, 'Hooked', he shows how successful companies design products that earn repeated use—ethically and intentionally.
Rather than treating engagement as a marketing or growth tactic, the session reframes it as a product and business design challenge. Leaders gain a shared language for understanding adoption and retention, and for making better decisions about what actually drives long-term customer behaviour.
Official Feedback From In-Person & Virtual Events:
“Nir is an amazing speaker—charismatic and very knowledgeable. His thoughts and tips help you move beyond distraction and become a true owner of your time.” - Google APAC
“Nir spoke with passion, credibility, and well-researched content. Feedback from our clients and colleagues was incredibly positive, and the topics he covered were highly relevant.” - JPMorgan Chase & Co.
“Nir delivered an exceptional session on a topic that couldn’t be more relevant in today’s hyper-connected world. Nir challenged us to rethink how we manage our attention and reclaim meaningful focus—both at work and in our personal lives. Many colleagues called it one of the most thought-provoking and timely sessions they’ve attended.” - Standard Chartered Bank
“If you get the chance to hear Nir speak, take it. Your thinking won’t be the same.” - Amazon
“Practical, engaging, and professional. Nir helped our senior leaders think about how we spend our time and eliminate the trivial.” - PWC
- 2026 – Published third book, ‘Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Extraordinary Results’
- 2019 – Published second book, ‘Indistractable: How to Control Your Attention and Choose Your Life’, which won Outstanding Works of Literature Award & named one of the best business and leadership books of the year by Amazon
- 2017 – Named one of LinkedIn’s Top 10 Voices in Technology for two years running
- 2014 – Published first book, ‘Hooked: How to Build Habit-Forming Products’, which was a finalist for 2014 Goodreads Choice Awards
- 2013 – Lecturer in Marketing at Stanford University Graduate School of Business
- 2008 – Co-Founder & CEO of AdNectar
- 2006 – Gained MBA from Stanford University
- 2003 – Co-Founder & CEO of Sunshine Business Development
- 2001 – Associate at Boston Consulting Group
- 2001 – Graduated with degree in Political Science & Journalism from Emory University
How to hire Nir Eyal
Contact the Champions Speakers Agency to provisionally enquire about hiring Nir Eyal for your next event, today. To get in touch, simply call an official booking agent on 0207 1010 553 or email us at [email protected] for more information.
** We do NOT accept requests for autographs, signed merchandise, fan mail, birthday messages or any other non-commercial contact with the speakers or acts. Each speaker on the website may not have necessarily worked with Champions in the past but are known to perform such engagements within the industry.
