Martha Newson

Dr. Martha Newson is a cognitive anthropologist and chartered psychologist specialising in group identities, social cohesion, and transformative experiences. She serves as the Associate Professor of Psychology at the University of Greenwich. She combines insights from anthropology, psychology, and evolutionary theory to explore how people form intense social bonds, particularly through rituals, sports, and shared experiences. As a keynote speaker, Martha addresses subjects such as human psychology, group dynamics, female leadership and cultural identity.

Martha has held several prominent academic positions, including her current role at the University of Greenwich, and as a Research Affiliate at the University of Oxford's Centre for the Study of Social Cohesion. Her research often focuses on the dynamics of belonging, cooperation, and conflict within groups, such as football fans, ravers, and religious communities. She has been involved in research projects across the world, working with populations as diverse as Indonesian fundamentalists and Brazilian football hooligans. Her work also explores the potential of football to reduce violence and recidivism in prisons through programs like the Twinning Project.

Additionally, Martha has conducted research on how psychedelics and other group rituals, such as raves, can enhance social bonding and prosocial behaviour, highlighting the transformative effects these experiences can have on personal and group identity. As Founder of the Newson Consultancy, Martha advises prominent organisations like the Premier League, Manchester City, and Hyundai. She is also often featured on leading media channels such as BBC News, Al Jazeera, Sky News and in publications such as The Guardian, The Telegraph and numerous others.

Her academic achievements are supported by major research grants, including funding from the UK’s Future Leaders Fellowship to study how social cohesion can be used to reduce reoffending in prisons. A revered cognitive anthropologist and chartered psychologist, her work has received immense acclaim. As a keynote speaker, Martha is often lauded for her innovative and well-researched keynotes. Her personable approach, stage presence and impeccable research make her one of the most sought-after speakers. If you are looking for a respected and celebrated speaker for your next psychology & human behaviour related event, look no further than Dr. Martha Newson!