Markus Kramer is a Swiss world-leading brand expert, entrepreneur, and author who can boast a CV having worked with prestigious brands such as Aston Martin, Ferrari, DHL, Harley-Davidson, Breitling, Vertu and Miele to name a few. With over two decades of strategic and operational brand marketing under his belt, Markus has cemented himself as the thought leader in his industry and is highly sought-after by international companies to share his world-leading knowledge. In his popular keynote speeches, Markus shares how companies can become market leaders by advising his clients on strategic positioning, reputation, brand management, culture, communication, and retail development.
It was clear Markus was destined for greatness in the world of marketing, first graduating from the University of California Berkeley in Marketing & Brand Management, International Project Management before gaining industry knowledge, and then commencing education again in 2008, earning an MBA from the SAID Business School at the University of Oxford. In 2016 to add to his already impressive academic acumen, Markus gained a degree in the Future of Commerce from MIT. As a Testament to his knowledge, over his career Markus has held numerous prestigious positions in a wide range of sectors including the Marketing Operations Director EMEA for Harley-Davidson Motor Company, Global Marketing Director for Aston Martin Lagonda Ltd, and the Managing Partner for Brand Affairs AG.
Over his stellar career, Markus has gained client-side knowledge working across multiple sectors from the financial industry, automotive industry, technology, luxury, governments, and civil society to help with their strategic positioning and culture development to build teams that work together as one unit to give companies a competitive edge. Markus is also the published author of ‘The Guiding Purpose Strategy’, as well as a regular contributor to acknowledged industry publications.
Markus holds the position of Honorary Senior Fellow of Brand Management at Bayes Business School, London, teaching the next generation about the best marketing practices. With an aim of building better industries, Markus applies his knowledge directly through board positions and is the Board Member of the BPN Foundation. Markus has taken his knowledge all over the world as he has been requested to speak at the most prestigious of conferences such as Brand 2 Global, Seminarium Marketing Conference, Richmond Finance Summit, Jumeirah Marketing Conference and Thought Leader Global to name a few. If you want to hear from a leading expert to ensure your company has a competitive edge, look no further than Markus Kramer to hire at your next event.
Books
The Guiding Purpose Strategy: A Navigational Code for Brand Growth
How to hire Markus Kramer
Contact the Champions Speakers Agency to provisionally enquire about hiring Markus Kramer for your next event, today. To get in touch, simply call an official booking agent on 0207 1010 553 or email us at [email protected] for more information.
** We do not accept requests for autographs, signed merchandise, fan mail, birthday messages or any other non-commercial contact with the speakers or acts. Each speaker on the website may not have necessarily worked with Champions in the past but are known to perform such engagements within the industry.
Below are Markus' official speaking topics:
- Luxury Learning: At the epitome of branding, luxury brands fuel dreams and aspirations. Take a look behind the curtain of glitz and glamour and expand your horizon of known paradigms, create learning and stimulate fresh thinking
- Brand Power: Have you ever wondered how great brands come to be? Powerful brands don’t just happen by accident. Explore the transformational power of a Brand and see how the strength of values and beliefs drives culture and better business.
- Brand Purpose: Do you know your purpose? As a brand, as a business, as a person? Learn how to understand, articulate and create shared and aligned purpose for brands, organisations and teams for success and growth.
- Cultural Edge: Culture creates cohesion, it’s the superglue that attracts and retains the best people. And in a world of undifferentiated products and services it is increasingly a competitive edge. How do you leverage culture for success?
- Become Timeless: Despite the plethora of efficiency tools and productivity hacks to save us time, it seems we have even less of it. This is a Masterclass on exploring TIME, directly drawing from my engagement in the fascinating venture of building Swiss Time Machines.
- Beautiful Business: Making things beautiful is inherent in nature, yet comes as hard in business. Why sow, and what can we do to learn and apply the concepts of beauty to create more desirability for our products, services and businesses?
- Presentation Skills for Executives: Exceptional presentation skills get you the winning edge. Internally and externally, knowing how to present in front of an audience is an essential skill to master. Online and Offline.
Official Feedback From In-Person & Virtual Events
"Markus is one of the most empathic person, I recently met. He is very knowledgeable in many brand topics, open minded, straight to the point and with a clear vision and direction. His ideas are pragmatic, very well thought through and he follows a client-centric approach. His curiosity in learning and reflecting outside perspectives rounds his picture well up. I can very much recommend working with Markus and Brand Affairs." - Dr. Alexander, Consumer Behaviour, Kalaidos Fachhochschule
"In 2003, as CEO of Harley-Davidson Switzerland, the mission was to better serve dealers and final customers. The goal was to double the size of the business, the way to get there, a customer centric model to boost Brand & Consumer experience. I’ve designed a structure with marketing and dealer development in its centre and hired Markus as Marketing & Communication Manager than offered him the additional responsibility of Dealer Development.
Swiftly, Markus identified the key stakeholders and the key consumer needs to develop our business. With calm, determination and speed, Markus implemented strategies and tactics which enabled growth to happen. In a fluid, competitive and diverse environment, Markus demonstrated great agility, versatility and a strong capacity to mobilise resources to gain traction. Markus is very bright, extremely fast on his feet, a man of word and a gentleman.
Markus further supported the HD business growth and took on new challenges on an EMEA scope.
He than created his business with the same end in mind, how to best serve consumers and became an expert in powering Brands.
Today I can certainly recommend to any business leader willing to grow the value of his business, to partner with Brand Affairs. You will be amazed by the journey." - Gerard, Chairman of Harley Davisdon Fribourg & Neuchatel
"Markus took time out of his day to meet me in London for 1hr talk about branding / marketing. Despite not knowing anything about me, he was open, cordial and forthright with my questions and postulations. A strategic thinker whose vision goes beyond business, he helped me ascertain much about what makes a brand "great". I strongly recommend Markus and wish him continued success." - Richard, Frontline Utilities LTD
"I had the privilege to have Mr. Markus Kramer as my professor while I was getting my Executive MBA degree. I participated in his ‘Global Marketing’ Class. He is genuinely, a noble marketer and an expert businessman. His creative and innovative mind allows him to look at all business subjects from different aspects. He also carries a huge amount of personal experiences which can be very informative and useful.
More than that, he is a well-mannered respectful man which everyone will definitely enjoy his companionship.
I will always be thankful for what I’ve learned from him." - Aram, CEO at Behrah Baspar Mana
"Markus is an intelligent and professional marketing consultant who gave our marketing function clear direction through a period of change. He learnt our business quickly, identifying and prioritising our needs. He is very energetic and has an engaging style and became a popular member of the Executive Team. Furthermore he has helped build employee capability in the time that he was with us, happy to share his knowledge. All round, a great experience." - Martin, People Director, Arcadis
"Markus was keynote speaker at Dialogkonferansen 2013, the largest conference on marketing/CRM in Scandinavia. I am overall responsible for the conference. Markus did a great job as a speaker, and the audience all went home to call their bank finding out how to finance an Aston Martin. On stage, Markus was everything the brand is, and the brand was Martin. He was extremly convincing, crystal clear, funny, relaxed, dynamic and got high scores both in presentation style and content. In addition to being a very knowledgeable speaker, Markus is a friendly, open and trustworthy person. If you are in need of an expert in the marketing and branding arena, he is your man." - Arild, CEO of Bas Kommunikasjon
"Markus is an outstanding marketing leader and it was truly exciting to work with him at Harley-Davidson. His ability to take broad strategic initiatives and deliver and execute across multiple companies, geographies was clearly exceptional. Creative, passionate, and a very respected leader in the organisation that achieved outstanding results." - Donald, President, Baltimore Aircoil Company
