Lydia Amoah, the founder and CEO of the Backlight Agency and The Black Pound Report, uses her flourishing platform to inspire businesses to unlock their potential by embracing cultural transformation and creative thinking. As an award-winning business coach, she is known as one of Britain's leading authorities in driving growth and change. Lydia believes greatly in the power of paying it forward and encourages her audiences to adopt this approach in order to break through barriers and delve into their potential. Her work has aided various businesses in striving towards being their best, working with Ofcom, BBC, NHS, The Bank of England, P&G, NFL, News UK, Channel 4, Financial Times, and EY.
With an abundance of significant roles within her career, Lydia began as a Project Co-ordinator at MICE International. After various Management and Consultant roles with companies including August One, Goose Communications, and the NFL, Lydia began her role at Channel 4 as an in-house Talent Coach and Workshop Leader in 2012. During this time, Lydia founded The Black Report Pound, which was later rebranded as the Blacklight Agency. Whilst growing her business as the CEO, she continued working for numerous companies, including being a Diversity Patron for Show Racism the Red Card and the Head of Black at Cannes UK. In 2018, Lydia published the first version of “The Black Pound Report”, focusing on the study of the economic value of Black, Asian, and multi-ethnic people.
Lydia also teaches MBA students at the University of Oxford, looking to inspire the next generation of future leaders about the collaboration between identity, economics, and commercial impact. She has won multiple awards and recognitions, such as the Driving Force Award at the Inaugural FFinc Awards, the Market Research Society Liz Nelson Award for Social Impact, and the Entrepreneur of the Year at the City AM Dragon Awards. She has also been featured in the Performance Marketing World’s ‘Powerlist 100’, the UK Black Business Show’s ‘Top 25 Black Entrepreneurs to Watch’, and the African Business Chamber’s #AFBCtop 100 list. Most recently, she was nominated for the Most Inspirational Entrepreneur of the Year at the Inspire Awards.
Lydia captivates global audiences in her TV and media appearances, highlighting her ability to connect and inspire people. She has spoken on the Third Culture African podcast, the BBC News, BBC Two, and BBC Radio Four. She has spoken at various events, including a Microsoft event at Cannes Lions and even hosted HSBC'S Black Female Founders Event. She also played a key role in supporting Hearst UK's Black Beauty Hub and its national outdoor campaign. An impactful and thought-provoking speaker, Lydia's keynotes are insightful and empowering, connecting with a variety of audiences and instilling lasting, meaningful change.
Lydia Amoah's official speaker topics are listed below:
Driving Commercial Success through Data & Innovation
Lydia helps businesses grow and reach new audiences by showing them the tools to unlock new revenue streams to enhance their marketing strategies.
Cultural Transformation for Business Growth
She drives business success by creating inclusive cultures that boost collaboration and creativity, resulting in higher performance.
Leadership & Creative Thinking: Unlocking Your Team's Potential
Lydia helps teams work together when overcoming barriers by empowering leaders to build their confidence and inspire their creative thinking.
Official Feedback from In-Person & Virtual Events
“Lydia is an exceptionally talented trainer, particularly working with young people. Her energy and enthusiasm are infectious, and she quickly creates a unique space for learning in her sessions… What is most impressive about Lydia (apart from her laugh!) is how she brings the training group together to experience and learn from each other. We truly enjoy having Lydia on our 4Talent Days and would thoroughly recommend her.” – Glynn, Industry Talent Manager, Channel Four
“Lydia’s programmes are comfortable and conversational; she helped me realise I already possessed all of the answers within, and she has supported me to find out what I needed whenever life got complicated. I highly recommend her. Lydia is a professional you can rely upon.” - Jeff, ITV Presenter, Coach, Author
"Lydia Amoah was an absolute powerhouse at the UK Black Business Entrepreneurs Conference. Her presentation style was dynamic, engaging, and deeply authentic. She didn’t just speak to the audience; she connected with us on a personal level. Every point she made was delivered with passion and conviction yet firmly grounded in data and real-world insight. Lydia’s ability to energise the room was extraordinary; you could feel the buzz long after she left the stage. An inspiring and unforgettable speaker who not only informs but truly moves her audience." - Dr. Carlton Brown, Aspire Consultancy
“Lydia Amoah brings a thoughtful and well-researched contribution to everything she does. From her powerful work on the Black Pound Report to her support for female founders - and as a speaker at Advertising Week - her impact is invaluable. We count ourselves very lucky to have her in our network.” - Ruth, Advertising Week
"Lydia is a dynamic speaker. At Cannes Lions, she brought clarity, vision, and actionable strategy to the Microsoft panel on data personalisation and platforms like LINE. I’m a huge fan of the unique value her perspective brings.” - MJ Depalma, Director of Marketing with Purpose, Microsoft
"Working with Lydia on speaking engagements is always an absolute joy. At Campaign Media 360, she lit up the stage with her vibrant energy and warmth; pairing deep industry knowledge with unique wisdom and an eloquent, down-to-earth style that makes every audience feel inspired and included.” - Tilly, Haymarket Media Group
- 2025 - Won the Driving Force Award at the FFinc Awards
- 2023 - Former Head of Black at Cannes UK
- 2019 - Cultural Transformation Consultant, Creative Equals
- 2018 - Founded The Black Pound Report
- 2016 - Executive Coach, Financial Times Commercial
- 2014 - In-house Learning & Development Coach, Telegraph Media Group
- 2013 - Trainer and Workshop Leader, The UK Coaching Partnership
- 2012 - Talent Coach and In-house L&D Coach, Channel 4
- 2012 - Founded Backlight
- 2012 - Diversity Patron, Show Racism the Red Card
- 2006 - PR Consultant, NFL
- 2006 - PR & Events Manager, Creative and Cultural Skills
- 2006 - Event Manager, August One
- 2006 - Business Development Manager, Media Trust
- 2005 - Project Manager, Goose Communications
- 2005 - PR & Events Manager, College of Northeast London
- 1998 - Project Co-Ordinator, MICE International
How to hire Lydia Amoah
Contact the Champions Speakers Agency to provisionally enquire about hiring Lydia Amoah for your next event, today. To get in touch, simply call an official booking agent on 0207 1010 553 or email us at [email protected] for more information.
** We do NOT accept requests for autographs, signed merchandise, fan mail, birthday messages or any other non-commercial contact with the speakers or acts. Each speaker on the website may not have necessarily worked with Champions in the past but are known to perform such engagements within the industry.
