Jonah Berger

Jonah Berger is a three times best-selling author, a Marketing Professor at the Wharton School and a world-recognised authority on change, influence, word of mouth, consumer behaviour, natural language processing and how products, ideas and behaviours catch on. He is a highly sought-after expert who has spoken at prestigious conferences and events, such as SXSW and Cannes Lions, for audiences of up to 10,000 people. Moreover, he has consulted for prominent organisations, including Apple, Nike, Google, Amazon, GE, 3M, and The Gates Foundation.

After completing his PhD in Marketing from the prestigious Stanford University Graduate School of Business, Jonah joined The Wharton School as a Marketing Professor. He rapidly demonstrated his outstanding academic capabilities and was honoured with the Iron Professor award for awesome faculty research. Jonah’s pioneering marketing work has seen him publish over 60 articles in leading academic journals, and he now teaches Wharton’s highest-rated online course. He is currently working on automated textual analysis and natural language processing to pull behavioural insights from text data to assess and predict the success of songs, movies, and customer satisfaction.

Furthermore, his ground-breaking research has been featured in prominent publications, including The New York Times, Wall Street Journal and Harvard Business Review. Jonah is also the proud author of the bestselling books, Contagious, Invisible Influence, and The Catalyst, which he has sold over a million copies in over 35 different countries. For his pioneering contributions to marketing, Jonah has been the recipient of many honours and awards, such as being voted one of the top 30 leaders in business by the American Management Association, one of the most creative people in business by Fast Company magazine and he was included in The New York Times Year In Ideas.

With over 16 years of experience as a Marketing Professor at the prestigious Wharton School, Jonah has been pushing the boundaries with his ground-breaking research and pioneering work on automated textual analysis and natural language processing. He has firmly established himself as a world-leading authority on change, influence, consumer behaviour and word of mouth, and is now a highly sought-after consultant for leading organisations, including Apple, Nike, and Facebook, to name a few. Jonah is also an eloquent speaker who has shared his vast marketing insight at leading events and conferences, such as Talks at Google and SXSW. When booked for speaking engagements, he delivers highly informative sessions with many valuable takeaways. Book now!