As the founder of Pleesecakes, a leading cake company, Joe Moruzzi has a keen eye for business success. The business thrived on Dragons' Den in 2018, positively received by the four expert judges - however, with his knowledge of business, he turned down the judges' offer due to their sky high percentage share. Joe had filled a gap in the market and knew the power of digital marketing, so chose to venture independently, self-assured in his vision. As a business speaker, he instills confidence in corporate audiences, encouraging them to believe in the power of their ideas and value their own potential.
Joe is a pioneer of the cake industry, proving to his competitors that the age-old market doesn't need to follow traditional rules. His wedding cakes are popular for their show-stopping appearance yet affordable prices, while Joe's "build your own cheesecake" stands provide a unique experience for guests. In 2017, Joe turned his baking hobby into a career, when he started his Instagram account for Pleesecakes. The page enjoyed moderate success, but when it was promoted on The Body Coach, Joe received 15,000 followers in just six days!
In the first day of Joe's viral fame, over 50 orders flooded his inbox. From humble beginnings as a painter-decorator, Joe's natural baking talent has earned him the title of cheesecake connoisseur - he has even published his own book all about cakes! Pleesecakes have sold over 20,000 cakes, supplied the Selfridges bakery and appeared at such festivals as Taste of London, Arcadia Group and New Look. From weddings to the Queen's birthday, Joe's cakes have been booked for a range of events. As a speaker, this master of baking encourages audiences to instill a flair of personality into the products, as he believes that passion equals success.