In the year 2000, Jesper Buch started one of the worlds biggest E-commerce successes; known today as Just Eat. The company was started in a basement in a small town of Denmark and was breaking even in 2004. In 2005, Jesper decided to do it all over again and went to UK where he founded Just-Eat in the UK. Besides being the CEO of UK, he also managed to start up in Holland, Iceland, Sweden and Ireland. In mid 2008 he retired as CEO and sold shares to Index Ventures. In 2008 Jesper moved to Spain (Marbella) in order to start SEED investing in new startups.
In 2008 Jesper founded Mentaline.com in order for psychologists and coaches to handle clients online. After this, Jesper co-founded Miinto Group which today is one of the fastest growing internet fashion companies in the world and online in 7 countries. Miinto is known to be Jesper's 'child' and 'chapter 2' in 2011 Jesper sold hes shares in Just-Eat.com and decided to walk “Camino de Santiago, 850 km from France to North-West Spain” whereafter chapter 1 was closed. 2012 saw Jesper release a book about his personal story of the 10 years it took to build Just Eat – The book will be released in Denmark (in danish) and in english shortly after. Jesper has won a lot of E-Commerce prizes and is considered one of the top internet entrepreneurs in Europe.