James Averdieck

James Averdieck has brought joy and pleasure to people around the world having mastered the way to the hearts of his customers through food. Founder and Managing Director of Gü, James created one of the fastest-growing food company in the UK. In addition to revolutionising the dessert and food industry, James is also considered one of the most successful entrepreneurs in the world. Now a highly sought-after keynote speaker, his story is fascinating to anyone who hears it when he is hired for events related to business, entrepreneurship and marketing. 

Epitomising all it means to be an entrepreneur, James built a fantastic brand that stemmed from his passion for the product and bringing great tasting desserts to the mainstream public. His commitment to creating the best chocolate product in the market took him to Belgium, where he learnt what made Belgian chocolate the best in the world. With his unparalleled business expertise, he created Gü Puds in 2003. A decadent fan favourite, Gü Puds is considered one of the best innovations in the dessert industry of all time. With only a £65,000 investment, James built Gü Puds into a £32 million business within the short span of 6 years – a testament to his entrepreneurial expertise. Upon selling the business, James realised he derived far more pleasure from conceptualising, building and running a business than anything else. 

This led him to take on responsibility as Founder & Managing Director of The Coconut Collab in 2014. Currently the CEO of The Coconut Collab, James is yet again revolutionising the food industry in the UK and beyond. Creating incredible plant-based yogurt and puddings, James is at the helm of a global sensation – selling The Coconut Collab in the UK, USA, Ireland, France, Germany, Austria, Finland and New Zealand. Committed to sustainability and protecting the ecosystem, James is working with local communities in southeast Asia to plant trees across the region. 

Revered for his relentless pursuit to build high-quality products and beyond successful brands, James was selected as one of the Judges for the 2023 British Business Excellence Awards. He has also been a Host on Sky Living’s Cooks to Market – a show in which participants developed food products and pitch them to industry experts such as James. One of the most influential and significant figures within the entrepreneurial world and in particular in the dessert industry, James is available to hire as a keynote speaker for events, dinners and conferences across the UK through the Champions Speakers Agency. Hire James Averdieck today!