Dave Alred is best known as the “world’s leading kicking coach”, a title he earned in recognition of his 2 decades at the Rugby Football Union. A leading performance coach, Dave has been able to help countless athletes and businessmen in achieving great success. Dave is now available to speak at events, sharing bespoke, uniquely devised tactics to help bolster your business.
An integral part of the Rugby Football Union Club since 1998, Dave has worked with someone the biggest names in the game. His input was pivotal in World Cup winner Jonny Wilkinson acquiring the stature of the most feared kicker. Focussing on both physical and mental preparation for success, Dave is able to help individuals, coaches and businesses, enhance their performance.
Author of "The Pressure Principle", Dave shares eight groundbreaking principles on how to respond to high pressure situations. He is of the firm opinion that pressure is the secret sauce to producing our best work. Dave also offers online tutorials and coaching films to facilitate his No Limits Performance programme. He was appointed MBE in 2004 and was inducted in the UK Coaching Hall of Fame for his contribution to the England Rugby World Cup winning team.
With an innate understanding of performance psychology, Dave’s work has had transformative effects on sportsmen and business pioneers. Throughout his career he has worked with surgeons, skateboarders, rugby players, pilots, golfers and even dolphin trainers, equipping them with the tools they need to achieve their goals. Dave Alred is an excellent motivational and peak performance speaker for your next event. Hire him today!
In February 2024 we sat down virtually with Dave Alred and discussed how business' and teams can sustain high performance while avoiding burnout and common mental barriers that can prevent people from reaching their full potential. Watch our Exclusive Interview with Dave Alred.
How to hire Dave Alred
Contact the Champions Speakers Agency to provisionally enquire about hiring Dave Alred for your next event, today. To get in touch, simply call an official booking agent on 0207 1010 553 or email us at [email protected] for more information.
** We do not accept requests for autographs, signed merchandise, fan mail, birthday messages or any other non-commercial contact with the speakers or acts. Each speaker on the website may not have necessarily worked with Champions in the past but are known to perform such engagements within the industry.
Dave Alred’s official speaking topics are listed below:
Managing Through Affirmation
- Take the most effective traits from elite sports coaching.
- Spend time identifying what is good. Recognise achievement first.
- Fully engage the individual in the improvement of their own performance.
- Motivate rather than monitor.
- Coach rather than supervise.
- Understand the hidden power of negative avoidance and learn how to recognise and break down the barriers.
- Develop individuals’ self-esteem and self-worth, the foundation of confidence.
- Create an awareness of the power of language, then develop the skills to use it productively.
- Keep people interested, informed and involved – the affirmation is about their performance, achievements and qualities.
- Develop your language so individuals are inspired and confident to take on the challenge of doing things differently.
Official Feedback from In-Person & Virtual Events
Feedback from In-Person Events:
“Dave Alred offers a unique and challenging way of getting managers to improve their performance through coaching with a constant improvement mentality. He focuses on using productive language and encouraging individuals to operate in the "ugly zone" to broaden their mindset and apply new found skills in the workplace. We have found it both challenging and rewarding.” - Mike, MD Mercedes Swindon
“In a wide-ranging talk full of ideas and real-world examples, Dave brought all of his incredible experience to bear in a way that captured the imagination of the room and left every one of us with something meaningful and practical to take forward as we think about the environment we create for others and how we best support ourselves. A real highlight for the team and a catalyst for positive change.” - Tom, MD, Tesco
- 2016 – Author of “The Pressure Principle”
- 2004 – Appointed MBE
- 2003 – Inducted in the UK Coaching Hall of Fame
