Dan is former Group Head of Brand at innocent, the healthy drinks company. He worked there since the company started in 1999, and in 2014 was named Designer of the Year in the UK, beating Apple's Sir Jonathan Ive and Sir Paul Smith among others. Germain's previous duties have included overseeing the creative and brand direction of innocent; everything from ads to products to company culture, across Europe. He also worked in the areas of sustainability, innovation and ethics, maintaining the brand's most important values, and figuring out where that might take innocent in the next 10/20/50 years. Creating the tone of voice and the brand culture from scratch are Dan's proudest achievements, and he is still searching for ways to keep the business both useful and interesting.
As the co-founder of Innocent Drinks, the UK's fastest growing food and drinks company and the number one smoothie brand in the UK, Dan Germain's unique qualities lie in how he tells the story of his journey to success making him an exceptional speaker that is available to hire for all manner of events and engagements through the Champions Speakers agency.
Working at company that is now known around the world, Innocent in Dan's words is a nice little place where they make smoothies and other healthy drinks. Called upon at events to share the incredible story and journey, Germain explains how they, Innocent, came to be one of the top three fastest growing companies in the UK. A breath-taking and inspiring story that encompasses his entrepreneurial ability, innovation, creativity, original marketing and fruit by the bucket load.
Dan's attention to effective marketing is and was for Innocent ultimately the key in how to get noticed without spending a lot. Also delving into how to start your own business, building a brand from nothing and the innovation and creativity required when working to a tight budget, Dan is the ideal speaker for entrepreneurs and small business owners starting out as well as the ideal speaker for bigger organisations having grown his business exponentially into a global superpower.
Having worked at Innocent since the company started and holding the role of the company's Head of Creative, Germain's duties now include him overseeing all of the advertising and creative tasks, making sure that the innocent brand grows up to be big and strong, as well as drawing rubbish pictures for the front of the seasonal smoothie labels. His greatest achievement, apart from once growing a big beard, is helping to create the brand, tone and bad jokes that people have come to associate with innocent. An amazing creative talent and a quirky and interesting individual, Dan is the ideal choice to inspire business audiences at your next event where he is available to hire through the Champions Speakers agency.