Dan Bennett

Dan Bennett is the Head of Behavioural Science at Ogilvy, known for his expertise in applying psychological principles to real-world challenges. With a background in both academia and industry, Dan brings a unique blend of scientific rigour and creative insight to his work. His early research on the psychological impacts of mobile phone conversations set the stage for his transition from academia to Ogilvy Change, where he became the first behavioural strategist. This role allowed him to work on some of the world's leading brands, applying behavioural science to improve user experience and product design. 

Dan's deep understanding of behavioural economics, social psychology, and cognitive psychology enables him to create more effective, user-centric product designs. He has consulted on a wide variety of projects, from shaping the customer experience at Gatwick Airport to designing first-generation technology in Silicon Valley. His ability to leverage behavioural science helps brands understand consumer motivations and behaviours, resulting in products and services that are not only innovative but also align with users' needs and expectations. This has made Dan a sought-after consultant for companies like Spotify, Facebook, and Unilever, as well as public organisations like Public Health England and the EU Parliament.

A passionate advocate for the practical application of behavioural science, Dan regularly speaks at conferences worldwide, sharing his insights on how these principles can unlock new opportunities for brands and organisations. His approach emphasises the importance of understanding unconscious drivers of human behaviour, which can significantly improve product design and marketing strategies. Whether advising on reducing obesity in Mexico or optimising cleaning habits in Beijing, Dan's work demonstrates the global relevance of behavioural science in creating better user experiences and more effective communication strategies. He has led pioneering projects with Nestle, Gatwick Airport, ITV, the Times, British Airways, Mr Muscle, Diageo, Adobe, Comic Relief and many more globally renowned organisations.

In addition to his consulting work, Dan has played a pivotal role in expanding Ogilvy's Behavioural Science Practice globally. His leadership in this area, alongside his award-winning projects, has cemented his reputation as a leader in the field. As an expert, he has also been the Host of Growing Pains of Applied Behavioural Science podcast. Through initiatives like Nudgestock, the world’s largest behavioural science festival, Dan continues to educate and inspire audiences on the power of behavioural science to tackle the world’s stickiest challenges, making him a distinguished voice in both marketing and behavioural design.