Christian Majgaard

Christian was the top exec. leading LEGO’s  global brand transformation from bricks to brand when the successful theme parks, movie character licenses and computer-driven robots ignited the ascension to become the world’s most powerful brand.

“I can’t be credited for LEGO’s most recent success, but I can share my experience on what it takes to develop the culture and approaches that drive customer focus, innovation, brand building and growth. This is both about do’s and don’ts - I learned as much from my mistakes!”

He says. Now a speaker, thinker, writer, adviser and external board member for start-ups, Christian has maintained and developed his insightful, humoristic and down to earth way of inspiring managers all over the world. Featured in a recent book as one of the “21 leaders for the 21 century”.  Authored “13 hints for tomorrow’s brand builders”. Chairman roles in both corporate and public sectors.