Lars Silberbauer

Business management speaker and mastermind behind LEGO's success, Lars Silberbauer is an authority in corporate success and branding. His speeches centre around the importance of innovation for industry-leading success, and instills in his audience the strategies needed to push their business' potential, from the perspective of a market leader. Thriving in several high profile roles, Lars' topics range from branding to marketing and so much more, making him in high demand on the event circuit.

A common figure at conferences and corporate events, Lars is regularly booked for his expert knowledge of all things business. He is a pioneer for innovative thinkers, as he inspires audiences to take the leap of faith and pursue their million-dollar business idea. For entrepreneurs, a speaker like Lars is truly revolutionary. He is a natural on the stage, and has presented at SXSW, Collision Last Vegas and RISE Hong Kong, to name a few prestigious events.

Aside from in-person venues, Lars shines in webinars. His charm and engaging nature reaches through the screen to capture the attention of audiences across the world, the mark of a truly talented speaker. From fireside chats to keynote speeches, he excels in online events, thanks to Lars' extensive career at the forefront of global business. Arguably his most influential role was with LEGO, a company that he worked with for seven years. As the Senior Global Director of Social Media & Video, Lars is credited for the toy company's innovative global digital strategy and social marketing plan which spanned across all platforms.

Upon joining LEGO, Lars saw an opportunity for social expansion - the brand didn't even have an official Facebook page. Almost overnight, LEGO exploded in popularity, becoming Adweek's number one brand on Social Media and YouTube in the toy industry in 2016. To this day, Mediapost regards LEGO as one of the most engaging social media brands in the world. Before his role with LEGO, Lars worked as a digital strategist and creative manager, predominantly for broadcasting companies.

When booked for events, Lars touches upon his vast, diverse career at the forefront of the digital revolution. Audiences of his speeches come away with a comprehensive understanding of online marketing strategies, revolutionising a company's presence in their respective market. Highly engaging and greatly informative, a booking opportunity like Lars is not to be missed.