Business mogul, former Chief Executive of the Formula One Group and motorsports speaker, Bernie Ecclestone was the visionary behind Formula One's branding. A trailblazing leader, he was described as an F1 Supremo by journalists, a testament to his industry-defining influence. Bernie saw the potential in F1 when it was better described as a glorified "travelling circus", with many teams lacking drive he became the overseeing power that the sport needed. As an after dinner speaker, Bernie's story is infused with strategies that corporate audiences can use to benefit their business through fearless leadership.
A former racer himself, Bernie created the Formula One Constructors Association in 1974. With Bernie at the helm, he consolidated Formula One through expert television coverage and slick brand building strategies, to turn it into the profitable juggernaut of sport that it is today. A natural at negotiating with broadcasters, he firmly positioned Formula One in the public eye during a time where its potential was not widely recognised. In 1997, Bernie rose victorious from the present Concorde Agreement, giving him control over F1's on screen branding. As a speaker, he can explore the strategies he employed to hone the brand, essential for corporate audiences.
A credit to Bernie's influence, he has had several books dedicated to him, including Bernie's Game: Inside the Formula One World of Bernie Ecclestone by Terry Lovell. When Bernie sold Formula One to Liberty Media in 2016, he stepped down as Chief Executive in the following year. Having completely revolutionised the sport, many view Bernie as the Father of modern F1, respected for his complete dedication to motorsports' success. With his unbeatable control over F1, from administration to logistics, Bernie was named one of the richest men in the United Kingdom.
Whether he is appearing as a corporate motivational speaker of an after dinner speaker, audiences are enthralled by Bernie. Following his incredible influence on motorsports, he can work with corporate audiences to turn their prospects around, kickstarting their journey to market leader. A pioneer of corporate turnaround, a booking opportunity like Bernie has the expertise, passion and insight to leave a lasting impression on his audience.
Contact the Champions Speakers agency to book Bernie Ecclestone for your event today. Simply call a booking agent on 0207 1010 553 or email us at email@example.com for a free quote.