If you own a business, you know how valuable your sales team is, and the positive impact a sales speaker can have on your agents. However, the experts discussed in this post will benefit each department in your company, as they can gear your employee’s mindset to what keeps a business running – profits. From accounts to content, a sales-driven approach ensures that every employee operates at the same standard, and with the same motivation.
Benefits of Booking A Sales Speaker
Let us take a look at the top benefits of booking a sales speaker, and the positive impact that they will have on your business.
1. Supply Fresh Techniques
Sales training speakers can supply the most topical, successful techniques implemented by elite corporations. Commonly combining psychology with real-world examples and their business practices, audiences come away enlightened to the latest sales tactics tailored to modern customers. As consumer behaviour continues to shift and evolve, it is within a business’s best interest to stay ahead of the curve.
2. Motivate Your Workforce
It is natural for staff to feel demotivated, especially when faced with challenging customers and tight deadlines. Sales motivational speakers are booked to reignite a workplace, using their inspiring stories of success in the face of adversity they leave guests eager to overcome challenges in their roles. Thanks to their credibility and authenticity, these speakers will resonate with your team on a personal level.
3. Increase Conversions
Turning a potential consumer into a returning customer is the goal of every business. Strengthening your team’s ability to connect with clients increases their likelihood of generating revenue, made possible through high-quality communication and strong branding. Whether you specialise in single transaction retail or long-term partnerships with consumers, sales speakers tailor their advice to the needs of your business.
4. Improve Communication
Speaking of communication, sending a clear message with a unified company tone can drastically increase your profits. Consumers prefer brands that are credible and reliable, so your employees must shine your business in the best light through positive, professional communication. When you book a sales speaker, you are booking an expert on communication, who has perfected the art of making an impression on consumers.
5. Produce Optimum Teamwork
For a sales team to operate at the highest standard, they must work as a team. You need to trust that every member of staff will perform at the same quality, made possible through shared goals, the process of closing a sale and drive to build revenue. Sales speakers will focus on improving the calibre of operations, through team-driven workshops.
6. Present Sales Best Practices
The outdated stereotype of a quick talking sales agent with pound signs in their eyes can draw bad press. Instead, sales speakers provide the latest ethical practices which allow your team to put their best foot forward and build genuine relationships with clients. Centred around a “can-do” attitude, such a mindset will steer your brand clear from negative PR, and instead, generate a positive reputation that draws prospective customers.
7. Engage Your Staff
Commonly hailing from some of the most successful brands in the world, including Warburtons, Virgin and Innocent Smoothies, our sales speakers boast market-leading knowledge. Their sales techniques are tied up with entertaining stories from their thrilling careers, maintaining their audience’s attention from start to finish. These speakers are captivating beyond all measures.
8. Make Future Predictions
Sales speakers operate ahead of the curve, meaning that they see clearly the next big trend. When booked for events, they can make relevant, researched future predictions that could impact your business for better or worse, allowing you to prepare for the market’s evolution. The art of success lies in outperforming your competitors, made exponentially easier when you have a comprehensive understanding of what is to come.
9. Improve Confidence
A confident sales team means better client relations and increased revenue. If you notice a dip in your staff’s self-esteem, a sales speaker will open their eyes to their true potential, increasing confidence and productivity. By highlighting their value within your company, these inspiring personalities will take a negative atmosphere and transform your workplace into a haven of confidence – and success.
10. Close Bigger Deals
When you equip your sales team with the knowledge, confidence, and support to truly thrive in their roles, your company is more likely to close bigger deals. Investing in a sales speaker can produce staggering results, as you are improving the standard of client relations across your entire business. This ensures that no matter which department your employees are from, their leading performance draws elite clients and consumers.
11. Overcome Periods of Low Revenue
In 2008, the financial crisis proved that banks are the brittle pillars upon which business is built upon, while the 2020 COVID-19 pandemic demonstrated the value of online transactions. As we never know what life will throw at us, or the economy, sales speakers are essential for overcoming periods of low revenue. They teach audiences how to adapt to changing markets and best appeal to modern consumers.
Top 5 Sales Speakers to Book
Like the sound of boosting your business? Check out our pick of just some of the best sales speakers available to book for your event.
Jordan Belfort
The Wolf of Wallstreet
The real-life Wolf of Wallstreet, Jordan Belfort, is a sales speaker with an edge. Having operated unethically, and served the time for it, he now tours the world to share his transformative story and safeguard businesses from unfavourable practices. From the art of persuasion to building your brand, he combines a Hollywood blockbuster-worthy experience with actionable strategies for generating sales.
Susannah Schofield
Former Commercial & Innovation Director for Royal Mail
As a truly inspiring business mogul, Susannah Schofield inspires female audiences up and down the country with her story of success. The former Commercial and Innovation Director for the Royal Mail, her insight into cutting edge idea-sharing and decision making teaches guests how to turn their sales targets, into a reality. Susannah’s experience within both large companies and SMEs makes her the perfect sales speaker for a wealth of events.
Jonathan Warburton
Chairman of Warburtons
Leading one of the most recognisable brands in the UK, Jonathan Warburton’s experience turning a family bakery into a highly competitive bread producer makes for a thrilling speech at events. With his likeable personality and insight into sales, marketing, and retail, he will turn an ordinary event into a vehicle for professional growth. Few speakers can rival Jonathan’s experience, as he presents with valuable insight into Europe’s seventh most profitable company.
Tej Lalvani
CEO of Vitabiotics & Dragons’ Den Investor
Winner of two Young Entrepreneur of the Year awards, Tej Lalvani is one of the UK’s greatest business people. He owns a leading vitamins company, Vitabiotics, which competes with the likes of Holland & Barrett and major supermarket brands. When he is booked for events, Tej reveals the secrets of how he built a business with a £300 million annual turnover, including the sales strategies he employed to ensure market dominance.
Rita Clifton
Co-Founder of BrandCap
From the CEO of Interbrand to founding BrandCap, Rita Clifton is a leading woman in business. She has worked with the likes of Google, Barclays, and even gave a TEDx talk on the power of branding. An event featuring Rita is guaranteed to have a transformative impact, as her strategies for corporate growth through increased revenue are sure to resonate with not just the sales team, but every member of your brand.
Read our comprehensive list of the top sales speakers and retail experts available to book, in our post, Top 10 Sales Speakers & Their Market-Leading Brands.
Book a Sales Speaker
To book a sale speaker for your event, conference, or function, contact Champions Speakers either via phone, on 0207 1010 553, or by our online contact form. From there, a dedicated booking agent will discuss your events and source the best speakers for you to choose from.
