Gerald Ashley

Strategy, Decision-Making & Risk Expert

The incredibly informative and fascinating Gerald Ashley is a highly sought-after speaker, advisor, broadcaster and writer. Specialising in change and risk management, and decision making, and with over thirty years’ commercial experience in international finance and business, Gerald is an ideal choice for all manner of events.

An international finance expert, Gerald has worked and advised businesses all over the world. He previously worked for Baring Brothers in London and Hong Kong, and the Bank for International Settlements in Basel, Switzerland, before becoming a strategy and risk consultant, commentator and acclaimed author.

Gerald has written a number of popular and influential books including The Tangled World – Understanding Human Connections, Networks and Complexity, and Two Speed World: The Impact of Explosive and Gradual Change – Its Effect on You and Everything Else. He is also a Visiting Fellow at Newcastle Business School and a Fellow of the Royal Society of Arts.

Continuously looking to bring fresh ideas and new thinking to business by improving the implementation of risk strategies, Gerald seeks to challenge classical economic models which attempt to predict behaviour with linear, rational processes, to bring about a fresher, more modern approach. Asking unconventional questions such as ‘How are decisions made?’, ‘Why don’t people always do what they say they will?’, ‘What are “nudges” and how do they work?’, and ‘Why do businesses think more like doctors and less like mathematicians?’, Gerald will provide a highly credible and stimulating talk that any business or individual can take points away from.

Covering a range of topics that include risk analysis, strategy, behavioural economics and change management, Gerald knows the most important strategies to transform business of all sizes. During his thought-provoking and immensely educational presentations, Gerald shows how we misunderstand risk and we have too narrow a view of models and decision-making. With a view to broadening his audience’s thought-processes, Gerald proposes that there isn’t a perfect solution to everything and that all too often we are influenced by context and instinctive biases, rather than rational analysis.

To book Gerald Ashley as the motivational speaker for your corporate event, function or conference, simply contact the Champions Speakers agency by emailing or by calling a booking agent directly on 0207 1010 553.

When at corporate events, Gerald is known to cover the following topics:

  • Why we make poor decisions – and how we can improve
  • How to think about risk & decision making
  • Behavioural finance & irrational financial markets.
  • How human behaviour often repeats the same mistakes
  • Why Risk & Uncertainty are crucially different, and What we can do about it