Linda Moir


A key figure behind the success of London 2012, Linda Moir headed up the now famous customer services strategy – organising a 15,000 strong work-force to make the event run smoothly behind the scenes. The Olympics began with a bang and ended in a similar fashion, as it enjoyed a near flawless execution. Behind that triumph are a number of major names, and Linda consistently pops up as one of them.

In charge of workers and contractors from the private sector that made up, what is often referred to as the London 2012 dream team, Linda’s role ensured the operations side of the games was world-class and went without a hiccup. With nine million people attending the event and 3.6 billion viewing the spectacle from around the world, excellence was required and Linda was a key player in ensuring it.

Before fronting the London 2012 Olympic Games customer experience, Linda was director of customer services at Virgin Atlantic. Sir Richard Branson set her the task of transforming people’s flying experience. In her time with the airline giant, she helped 5000 cabin crew to surpass targets and post the highest customer satisfaction scores in the company’s history.

She also oversaw a surge in the growth of the business, as Virgin Atlantic became an award-winning airline and ‘made flying fun’ which was a top-target for the director upon stepping into the role.

Prior to flying high at Virgin Atlantic, she rose from a HR role in Air Traffic Control to HR Director of National Air Traffic Services with British Airways. During this time, the company was undergoing a dramatic change from public to private ownership and her influence proved vital in the smooth transition.

Her impressive leadership skills were put to the test in 2012 when Linda developed an approach to turn the British service industry’s poor reputation on its head. Over a three year period, she integrated Games Makers (volunteers) to manage the Olympic journey and in doing so they had an iconic impact on the games.

Able to speak on a number of topics, Linda is a renowned motivator and authority on business management. Not only are her keynote speeches laced with integral insight into leadership, management and motivation, but they are also delivered with natural poise and professionalism.

Linda is entertaining in her speeches too, as she engages her audiences with humour and wit while focussing on the details that uncover excellence and drive within employees.

To book Linda Moir as the sports speaker for your corporate event, function or conference, simply contact the Champions Speakers agency by emailing or by calling a booking agent directly on 0207 1010 553.

When at corporate events, Linda is known to cover the following topics:

  • Business Management
  • Motivating Your Staff
  • Virgin Atlantic
  • Sir Richard Branson

“Linda is a very poised and professional speaker, delivering good quality insights with great humour. She was a first class finale to the event – and really delivered.” – Paul

“Linda did an amazing job for us yesterday. Everyone was buzzing for the rest of the day and evening. Her story had such an impact and the key messages have made it into everyone’s presentations today without any instruction. We are super delighted and I think having an external speaker will be a key feature I am sure for any future conferences. Thank you again.” – Andrea, Benefit Cosmetics

“Linda was great! Honestly, it was such an inspirational session and the delegates had a lot of very positive comments.” – Lauren, The Law Society