Anthony Willoughby


Anthony Willoughby is a renowned leadership speaker who has created a new way to give insights into business. Raised in Africa, Anthony received some infrequent schooling in England before leaving for Japan with a one-way ticket on the trans-Siberian Express. Willoughby’s global experiences over the decades has led to multiple successful entrepreneurial businesses being established. A highly regarded leadership speaker, Anthony’s keynote speeches create a strong underlying theme for your event or conference.

Anthony established team development and outdoor leadership firm I Will Not Complain after undertaking an expedition to Papua New Guinea with 24 bottles of wine and no food. By 1992, Willoughby had also opened an office in Beijing and created a Training Centre from an old courtyard house on the Great Wall.

Anthony went onto develop a visual mapping process known as Territory Mapping. The technique came to fruition after discussions with tribal chiefs in East Africa and Papua New Guinea, highlighting the need for relating hierarchical, cultural and language barriers to bring sense to complex and difficult business leadership situations.

Territory Mapping was recently described in the Independent Newspaper in the UK as a process “that enables you to crash through civilisation and see where you are and where you are going with new clarity“.

Territory Mapping also uses the metaphors of mountains, walls and tribal cultures to bring greater insights to business and organisation issues. Anthony believes that by taking executives to where these techniques originated, such as the Great Wall and the mountain ranges of Japan, he can make them ‘real’ for anyone onlooker. Providing an equally inspiring portrayal of his life as a leadership speaker, Anthony can deliver invaluable advice learnt from a diverse life around the world.

To book Anthony Wiloughby as the motivational speaker for your corporate event, function or conference, simply contact the Champions Speakers agency by emailing or by calling a booking agent directly on 0207 1010 553.

When at corporate events, Anthony is known to cover the following topics:

  • Social Responsibility
  • Small Business
  • Entrepreneurialism
  • Business Strategy
  • Corporate Turnaround
  • Transformational Leadership

“I first encountered Anthony at an Omnicom Greater China Leadership meeting in September 2010. I say ‘encountered’ because that is what you do with Anthony. You don’t ‘meet with him’ as you would with any other corporate trainer, you encounter himand have a fundamentally transformative experience, if your mind is open to it”Ian, TBWA Group Greater China