Vishal Katelia

With over 15 years of experience, Vishal Katelia is at the forefront of consumer marketing. With in-depth knowledge of consumer behaviour, and in turn engagement strategies, his speeches invite audiences to truly understand the buying process. Having aided the operations of many industries, from hospitality to e-commerce, Vishal's infusion of technology and marketing has revolutionised countless business' potential. Vishal believes in human connection, and the power that it holds in the marketing landscape. With this purpose in mind, he creates experiences that both practically serve customers while injecting an element of surprise.

Educated at the University of Westminster, Vishal holds a degree in Business Computing. Over three years of study, he explored topics like marketing, intranet systems, data-mining, organisational behaviour, cross-cultural management and accounting. A year after graduating, he started working for P&E Ferries as their Database Marketing Executive, following by a managerial role. In 2007, he moved to Expedia, where he continued to strengthen his understanding of database marketing.

Vishal excelled in managerial positions, due to his instinctual understanding of human connection. In 2012, he spent nearly five years with Mr Porter, as their Customer Retention Manager and Senior Manager. While with the company, he was responsible for retaining customers and providing quality brand engagement. As the Group Head of Customer Engagement at Soho House & Co, Vishal was in charge of the customer strategy, customer experience and consumer behaviour. An expert decision-maker, he drastically improved the business' process, communication and analysis.

In 2017, Vishal moved to Farfetch. As their Customer Strategist, he built a foundation of consumer understanding upon which the company could build a fool-proof strategy of success. Taking influence from retail insights, he worked with several teams to hone the retail experience. After two years with Farfetch, Vishal was promoted to Head of Customer Strategy and Engagement, a testament to his business-defining knowledge.

This commercially minded business marketing speaker is an expert in consumer behaviour. Specialising in the luxurious lifestyle sector, he has shaped businesses to target specific consumers. Every strategy that Vishal suggests is presented with human connection in mind, as he believes it to be at the heart of consumer understanding.