Peter Rankin is a valuable technology speaker, whose background in the fast-paced financial, digital marketing and business consultancy industry makes him popular at events. Starting with OgilvyOne Worldwide, Peter has played an integral role as a sales and marketing expert, pioneering the digital revolution. His speaking topics range from building business relationships to the ideal marketing campaign, subjects which are invaluable for corporate audiences.
Starting at the Manchester Metropolitan University, Peter graduated with a degree in Business Studies in 1992, before completing his Master's in Business and Marketing in 2002 from Cranfield University. Armed with a foundation of knowledge, he first worked as a Client Services Director in 1997, a role in which Peter secured business clients like Audi and Shell. Throughout the 2000s, Peter worked in Director roles for numerous high profile B2B and B2C companies.
After a short stint as the owner of a marketing consultancy company, he then worked as the European Sales & Marketing Director of reevoo.com. Responsible for the entirety of Europe, he developed targeted product reviews and won business relationships - Peter doubled the company's revenue in just 12 months. As the UK Vice President of Bazaarvoice, Peter managed over 500 employees and ensured over $100 million worth of sales. He is credited to the corporate success of numerous companies, including Adiense and Swogo.
In 2014, Peter started working as the CEO of SaasUp. In this role, he builds sales for Enterprise B2B Saas solution providers in the UK and Europe, managing a team of local experts. While working for the company, he is also the Sales Director of QueryClick, an independent marketing consultancy. Peter's client budget is a staggering £5 billion, including such high-profile businesses as Tesco and BBC.
As a marketing and sales speaker, he tours the speaking circuit to share his results-driven wisdom. Armed with decades of industry experience, his strategies to surpassing sales targets and improving business marketing is invaluable to corporate audiences. Peter's go-to marketing strategies aren't theoretical, they are tried, tested and influenced by his extensive experience.