Niina Majaniemi

Niina Majaniemi is an MBA-trained author, entrepreneur and keynote speaker specialising in leadership, workplace wellbeing and emotional intelligence. With over 20 years of international business experience, Niina is widely recognised for translating empathy from an abstract ideal into a practical leadership capability. Her most defining achievement is founding Microsoft Finland’s Accessibility V-Team, positioning accessibility and inclusion as drivers of performance, innovation and customer value rather than compliance obligations.

Niina’s career began in customer-facing and operational roles across research, communications and manufacturing environments, giving her a grounded understanding of how organisations function under pressure. Early work in research and customer service shaped her analytical mindset and curiosity about human behaviour, while later roles in large multinational environments sharpened her commercial awareness. She completed a Bachelor’s degree in Business and Administration before earning an MBA in International Business Management with honours, supported by formal studies in psychology. These formative experiences built the foundation for her lifelong focus on how people think, feel and perform at work, especially during periods of change, uncertainty and stress.

Over the course of her career, Niina has held senior roles including Customer Success Account Manager at Microsoft, where she worked at the centre of complex B2B relationships, supporting growth, retention and long-term customer value. She also served as a trusted Microsoft Evangelist, speaking internally and externally on customer experience, accessibility and wellbeing, and sharing stages with senior leaders including Finland’s former President. She has also contributed to peer-reviewed academic research, reinforcing her credibility as both a practitioner and thought leader, while acting as a Partner of the Finnish Institute of Occupational Safety, with her training programmes delivered through their national learning platform.

Niina is hired as a keynote speaker because she addresses the realities leaders struggle with but rarely discuss openly. Her most in-demand keynote tackles the taboo of grief at work, shaped by her personal experience of loss and her professional expertise as a Certified Workplace Wellbeing Developer. She shows organisations how unaddressed grief erodes performance, engagement and retention, and how structured, compassionate support strengthens resilience and loyalty. Niina’s message is clear, organisations do not have to choose between humanity and results. When empathy is embedded into leadership and culture, people perform better, and businesses grow more sustainably.