Nick Fry

Non-Executive Chairman at McLaren Applied, Former CEO of Mercedes F1, Led Mercedes Through Their First-Ever F1 & World Championship

Survive. Drive. Win. The Inside Story Of Brawn GP And Jenson Button's Incredible F1 Championship Win

Survive. Drive. Win. The Inside Story Of Brawn GP And Jenson Button's Incredible F1 Championship Win

How to hire Nick Fry

Contact the Champions Speakers Agency to provisionally enquire about hiring Nick Fry for your next event, today. To get in touch, simply call an official booking agent on 0207 1010 553 or email us at [email protected] for more information.

** We do not accept requests for autographs, signed merchandise, fan mail, birthday messages or any other non-commercial contact with the speakers or acts. Each speaker on the website may not have necessarily worked with Champions in the past but are known to perform such engagements within the industry.

When he's at corporate events, Nick Fry is known to cover the following topics:


Without 15%+ performance improvement annually a F1 team slips down the grid. Nick explores how to generate a culture of continuous improvement, fast problem resolution and how great ideas can come from anywhere in an organisation. Managing the best people and instilling a culture where boundaries of technology and process are tested whilst also reacting appropriately and with a developed containment actions when inevitably something does not go to plan.

Managing Change

F1 teams are masters of speed on and off the track. Nick discusses how to manage change of circumstance, technological, cultural and organisational change emphasising the role of leadership, clear objectives, effective delegation and communication. His wide experience in mainstream car companies, early stage organisations as well as in F1 allows him to relate to the challenges faced by all organisations and propose practical solutions to management teams.

Inside Formula One

Nick draws on his own stellar career in the sport and gives an accessible explanation of how an F1 team operates and how the top teams are consistently successful. He then explains how those practices can be utilised in any business, regardless of sector. This provides a fresh perspective and new ideas to invigorate any company meeting or client conference.

Other topics Nick covers:

  • Strategic Leadership
  • Brand Marketing
  • Environmental Technology & Sustainability
  • Change Management
  • Building High Performance Teams

Official Feedback from In-Person & Virtual Events

Feedback from In-Person Events:

"He's fantastic- it's a really interesting story, and we loved the 'behind the scenes' feel. He also went above and beyond to tailor some of the talking points to align to our own value props- so all in all... a great session" - Leslie

"Nick was one of the highlights of our event. He was engaging, interesting, and incredibly relevant. He kept in mind our Summit theme which really tied things together for our audience! He also is a delightful human. He was so kind upon arriving, he was willing to even answer some audience questions after he got off stage. People are even sharing some of the things they learned from his session in meetings. It couldn’t have been any better. We’re so pleased with his portion of the programming that I wish we had had more time for his segment." - Meta

  • 2023 - Appeared in the 'Brawn: The Impossible Formula 1 Story' Docuseries
  • 2021 - Non-Executive Chairman of McLaren Applied 
  • 2019 - Author of Survive. Drive. Win. 
  • 2018 - Head of Commercial Strategy at Fnatic 
  • 2009 - CEO of Mercedes F1 (which was previously Brawn GP)
  • 2002 - Managing Director of BAR F1
  • 1995 - Director of Service Engineering within the Customer Service Division at Ford 
  • Recipient of an Honorary Doctorate from Cranfield University