Nick Fry

Nick Fry is the former CEO and co-owner of Mercedes Formula One. He is a well-established motorsport and keynote speaker with a wonderful personality and great business knowledge. Fry is known for his wonderful anecdotes and humour in which he expresses throughout his time as a speaker.

He has a long career within the automotive industry and began his career with Ford in 1977. He briefly spent time at Aston Martin before returning back to Ford in 1995. When he returned to Ford, Fry featured on BBC's Watchdog where he defended the companies handling of a recent situation. His first major role within a company came in 2001, he became the Managing Director of Prodrive. Fry started to develop his business management skills and strategic leadership qualities, two topics he often discusses as a speaker.

Fry's first involvement in Formula One came in 2002 when he was appointed Managing Director of BAR F1. 2006 saw Fry achieve his first Grand Prix as managing director, Jenson Button won the 2006 Hungarian Grand Prix and this will be one of Fry's most memorable moments throughout his career. Fry often discusses how to build high performance teams, just like he did with BAR F1.

2013 was Fry become the CEO of Mercedes F1. This was Fry's greatest achievement in his career as he was the CEO of one of the largest motorsport organisations in the world. He enjoyed a hugely successful period at the company, he was responsible for leading the Mercedes team to their first ever F1 and World Championship. His ability to maximise return on investment and make decisions ensured Mercedes were successful throughout his tenure as CEO. He has great business knowledge but also knows motorsports extremely well.

Nick Fry has vast knowledge in business management, he is an expert in change management and brand marketing. As a speaker, he possesses fantastic charisma and humour, he often discusses further topics such as strategic leadership.