A master of branding, Michael Dubin is the founder and CEO of Dollar Shave Club. The razor subscription service provides consumers with affordable, high-quality products that get the job done. Following an incredibly successful viral marketing video, the company's website was overrun with purchases, to the point where the site crashed in the first hour. As a speaker, Michael helps corporate audiences to truly understand their market, consumer behaviour and promotional strategies, helping them to lead their industry.
When Michael saw a gap in the market for simple, cost effective razors, he created his monthly service for the affordable price of $1 a month. While at a holiday park in 2010, Michael met Mark Levine, his future business partner. After discussing how modern razors were a "rip-off", they decided to use Mark's background in manufacturing to their advantage. Taking the current razor back to basics, they created a twin razor loved by fans. With a background in marketing, Michael set to work creating the brand in 2011. As an after dinner speaker, audiences are enthralled by Michael's story, from business concept, development and success.
After investing his life savings to build their website, Michael set about creating their viral advertisement with Lucia Aneillo. The hilarious promotional video was a success, with many viewers praising its non-gendered, witty and cheeky message; "our razors are (expletive) great". When booked for events, this entrepreneur speaker discusses with audiences the process he went through to create his greatly successful brand, from start to its current position. Bold, innovative and creative, he instills his core beliefs in business and general audiences of all ages. Few speakers can rival Michael's industry-defining position.
As a branding and marketing speaker, Michael promotes the power of social media. His service, Dollar Shave Club, regularly sponsors online influencers, like YouTubers, to reach a wider audience. He uses his platform as a speaker to discuss the advantages and disadvantages of digital marketing, essential for corporate audiences. Boasting a revenue worth millions of dollars, Dollar Shave Club raised $9.8 million in funding from Venrock, as well as $1 million in seed funding. Michael helps corporate audiences to dominate their respective industries, through the same methods that allowed him to "own the entire bathroom" with multiple products.