
Lubna Samara is a renowned thought leader and founder of multi-award-winning HigherWill. Her keynote presentations and leadership programs help leaders develop strategic vision and foresight, embed purpose at work, and build cultures where employees feel valued and inspired to excel. Her mission is to support leaders who want to make a meaningful impact by nurturing the potential of their people, advancing their organisation’s growth, and leaving this world a better place – no matter how small the contribution.
Lubna’s expertise, built over a 25-year journey, brings together the worlds of science, spirituality, and business. Trained as a mathematician, she worked in the petroleum industry, and investment banking before dedicating many years to deep spiritual practice, including T’ai Chi, meditation, and energy healing. Today, she weaves together this rich experience to inspire new perspectives and drive transformative change and impact.
A popular and sought-after speaker, Lubna delivers keynote presentations that inspire executives and teams to foster Purpose at Work, Visionary & Servant Leadership, and Developing Spiritual Intelligence. She is also the creator of the signature frameworks, The Fifth Quadrant – Next-Chapter Leadership and The 4 Quadrants of Growth Method™ – Team Builder, helping leaders develop strategic foresight and high-performance environments, to navigate today’s challenges with confidence.
HigherWill was awarded Leadership & Holistic Wellbeing Co of the Year 2024 by Corporate Vision, part of AI Global Media Group. Lubna is the author of Beyond Potential, a holistic guide for the workplace that achieved #1 international bestseller in the US, UK, Canada, and Germany, topping the competitive Self-Help and Business Careers categories in the US. Lubna holds a BSc in Mathematics and an MBA in Finance, and serves on the board of The Healing Trust, collaborating on research into the impact of energy healing on wellbeing.
Lubna’s talks inspire audiences to embrace change, lead with vision and empathy, and create workplaces where people truly thrive. If you’re looking to develop a high-performance environment where your employees flourish, book Lubna for your next event today!
Books

Beyond Potential: The Complete Wellbeing Guide to Boost Performance and Success at Work
Lubna Samara's official speaking topics are listed below:
For Senior Leaders:
- Visionary & Servant Leadership: To Lead Truly is to Serve
- Developing Spiritual Intelligence: Our Next Chapter
- Redefining Success in the Age of Purpose
For Leaders and Teams:
- Empathy in Action: Cultivating Trust and Collaboration Across Teams and Clients
- From Anxiety to Resilience: Practical Steps to Grow and Thrive in Your Role
- Step into Your Genius Zone: Harness Your Superconscious for Peak Performance
- Shared Values & Purpose: Aligned to True North
Official Feedback from In-Person & Virtual Events
“Lubna’s deep understanding of anxiety and stress management was evident throughout the session. She provided practical tools and strategies that were easy to implement, helping us to not only manage stress but also harness it to build resilience. I highly recommend Lubna to any organisation looking to support their staff's mental well-being and resilience. Thank you, Lubna, for an outstanding and enriching experience!” - Stephen, Training Manager, UsayCompare
“The workshop was incredibly insightful and enjoyable, and it was easy to apply what we learned in a practical setting around the gym. The group exercises were great; they helped to solidify the concepts that Lubna is teaching and understand complex topics in an easy way. Lubna is excellent at explaining the content and answering questions. Her positive energy is contagious!” - Steve, Senior General Manager, Virgin Active
“We were very pleased to receive the insights on Social Entrepreneurship from Lubna Samara, and it was even better that she is a resident in our Borough. It is exactly this kind of role model that inspires our community to achieve their own ambitions. Thank you for sharing your knowledge in such an inspiring way.” - Venu, CEO, The Westway Trust
"Genuinely one of the best workshops I’ve attended! Loved the content and the exercises, and all of the tools and info shared in this workshop. Lubna is an excellent leadership coach, thank you so much for guiding us through this.” - Hussain, Journalist, Media Manager
“I’ve heard many coaches over the years talking about spirituality and well being, and I’ve heard many speaking about Business and improving productivity. Lubna’s talk though brings both aspects together in a way which makes perfect sense, and when you combine the two it makes for a powerful combination to clearing a path to success!” - Vaseem, Business Consultant, Federation of Small Businesses
“I’ve listened to a lot of people speak about coaching and spirituality, including during the two years I spent with monks in the Far East, but Lubna’s talks are at another level” - Anwaar, Director, Block Solutions
- 2024 – Published “Beyond Potential: The Complete Wellbeing Guide to Boost Performance and Success at Work”
- 2024 – HigherWill was named a finalist in the Kensington, Chelsea & Westminster Chamber of Commerce Awards
- 2024 – Named Corporate Vision’s “Leadership & Holistic Wellbeing Co of the Year”
- 2021 – International UK Leadership & Spiritual Coaching Co
- 2016 – Founder & CEO of HigherWill
How to hire Lubna Samara
Contact the Champions Speakers Agency to provisionally enquire about hiring Lubna Samara for your next event, today. To get in touch, simply call an official booking agent on 0207 1010 553 or email us at [email protected] for more information.
** We do NOT accept requests for autographs, signed merchandise, fan mail, birthday messages or any other non-commercial contact with the speakers or acts. Each speaker on the website may not have necessarily worked with Champions in the past but are known to perform such engagements within the industry.