Kevin Allen

Kevin Allen is the Founder and CEO of EI Games Incorporated, an educational technology company specialising in gamified simulations that develop emotional intelligence and leadership skills. A globally recognised keynote speaker, Wall Street Journal bestselling author and expert in emotionally intelligent leadership, Kevin combines over 30 years of experience in advertising, branding and business development with an academic understanding of human behaviour. Holding a PhD in Management from Florida Atlantic University, where he currently serves as an Adjunct Professor, Kevin is widely recognised for his innovative approach to leadership development. Having played a leading role in creating MasterCard's iconic 'Priceless' campaign, he brings a wealth of experience in building influential brands, inspiring teams and understanding the emotional drivers behind successful business relationships.

Kevin established his career in the advertising industry, serving as Director of Global Accounts at McCann WorldGroup for over a decade. During this time, he worked with internationally recognised brands, including Nestlé, L'Oréal, Deutsche Bank and MasterCard. Most notably, Kevin played a pivotal role in developing MasterCard's 'Priceless' campaign, one of the longest-running and most-awarded advertising campaigns in history. His approach centred on understanding the emotional motivations behind consumer decisions, demonstrating how meaningful connections can influence purchasing behaviour and brand loyalty. Kevin subsequently became Chief Growth Officer at the Interpublic Group of Companies, where he developed the organisation's first company-wide business development and collaboration programme. He also served as Vice Chairman of Lowe Worldwide, contributing to the agency's transformation, which earned recognition as Ad Age's 'Turnaround of the Year' in 2009. Further demonstrating his industry expertise, Kevin served as Dean of the Cannes Lions Young Account Executive Academy between 2013 and 2016 and contributed articles to Harvard Business Review on successful pitching and organisational communication.

Building on his extensive commercial experience, Kevin founded EI Games Incorporated in 2010 to transform how organisations teach and develop emotional intelligence. Through interactive, game-based learning simulations, the company helps professionals strengthen their leadership capabilities, interpersonal communication and decision-making skills. Recognised as a pioneering organisation in emotional intelligence gaming, EI Games has received seven International Serious Play Awards since 2014, with its learning solutions used by leading organisations including Google, Oracle and Expedia, alongside educational institutions such as Harvard's Graduate School of Design and Arizona State University. Kevin has also established himself as an accomplished author, publishing the Wall Street Journal bestseller 'The Hidden Agenda: A Proven Way to Win Business and Create a Following', 'The Case of the Missing Cutlery: A Leadership Course for the Rising Star' and 'Emotify! The Power of the Human Element in Game Based Learning, Serious Games and Experiential Education'. His publications explore the relationship between emotional intelligence, effective leadership, business growth and experiential learning.

Beyond his achievements in advertising and education, Kevin has advised major international brands, including Johnson & Johnson and China Mobile, and provided strategic guidance to New York City mayors during periods of significant urban development. He also served on the board of the AIDS Quilt during the 1980s, demonstrating his longstanding commitment to community engagement and social impact. When hired as a keynote speaker, Kevin Allen delivers engaging presentations on emotional intelligence, leadership, branding, communication and business development. Drawing on his experience behind the globally successful 'Priceless' campaign and his pioneering work in gamified leadership training, Kevin provides audiences with practical strategies for building stronger relationships, inspiring employee engagement and influencing organisational performance. His combination of academic expertise, commercial success and compelling storytelling makes him an excellent choice for corporate conferences, leadership summits and business events seeking to develop more emotionally intelligent, influential and effective leaders.