Dr. Karen Nelson-Field

Dr. Karen Nelson-Field is a globally renowned media science researcher and an influential keynote speaker. As the Founder and CEO ofAmplified Intelligence, she has revolutionised how attention is measured in advertising, impacting brands and media globally. Her biggest achievement is pioneering the use of attention metrics, transforming the way media is traded.

Karen's early career laid the foundation for her groundbreaking work in media effectiveness. After completing her PhD, she embarked on a research career that spanned 17 years. She combined her academic expertise with a passion for reforming outdated advertising measurement systems. Before founding her company, Karen’s research into social engagement stirred controversy by highlighting the flaws in traditional advertising models, particularly with platforms like Facebook.

Her work has earned her numerous accolades. Karen was a finalist for the 2023 Female Frontier ‘Making Media Matter’ award and the 2022 Tech MVP Award by Campaign Asia-Pacific. In 2015, she won the NewsCorp ‘Women in Innovation’ Award, and in 2014, she was honoured with the Telstra Business Women’s Award for Business Innovation. Her books ‘Viral Marketing: The Science of Sharing’ and ‘The Attention Economy and How Media Works’ have been lauded for their insightful contribution to advertising.

Hiring Karen as a keynote speaker offers immense value. She discusses topics such as attention measurement, the attention economy, and media effectiveness, providing brands with actionable insights to navigate today’s complex media landscape. Her work is essential because it addresses the real value of human attention in advertising, moving beyond outdated metrics like CPM (cost per thousand impressions). Karen’s speeches are data-driven, and she is known for breaking down complex ideas into simple, actionable strategies.