Tracey Follows is a futurist, who was named on the Top 50 Female Futurists in the World by Forbes. Regularly commenting on the future of technology, society, and identity, she is also the Founder and Futurist of Futuremade - a strategic foresight, and futures consultancy working with global brands and businesses to help them spot trends, develop foresight, and fully prepare for what comes next. Her clients have included Snapchat, Coca-Cola, PZ Cussons, Tesco, Rentokil, Google, Lego, Diageo, Sky, Farfetch, Conde Nast, Cosette, BT, Telefonica and Virgin.
As a go-to futurist for media outlets, she has appeared on BBC Business Matters, Radio 4, Talk Radio, LBC, and TimesRadio, and GBNews and appeared in FT, Guardian, and the Daily Mail. She has written for the Guardian, the Big Issue, Spiked and more, and has her own contributor column in Forbes, and a monthly column in Management Today - along with being a Visiting Professor of Digital Futures & Identity at Staffordshire University and a Guest Lecturer at the London Business School.
She was an Adage 'Woman to Watch' 2017, the Women in Marketing Winner for Outstanding Contribution to Marketing in 2016, she was Inaugural Creative Strategy Jury President at Cannes Lions 2019. She was on the Advisory Board of DotEveryone and listed by Business Cloud as a Trailblazing Woman in Tech. She is a member of the Association of Professional Futurists, the World Futures Studies Federation, a Fellow of the RSA, and an Associate Fellow of the World Academy of Art & Science and a member of the Advisory Board of the Lifeboat Foundation. She has also authored the bestselling book The Future of You, and is the Host of The Future of You Podcast, which won the Best Technology Podcast award at the Independent Podcast Awards 2023.
As a keynote speaker, Tracey has previously spoken at UN HQ, and keynoted at events such as the Financial Times Tech Live, Nobel Visions in Moscow and Think With Google. Speaking alongside Silicon Valley CEOs at the FT's Global Boardroom and alongside UK Government and Parliamentarians at Think Digital Identity, Tracey is a seasoned speaker. She has also previously been invited to deliver a TEDx Talk at the UK Foreign & Commonwealth Office. She was a recent guest speaker at the US State Department and at Baillie Gifford's Forum for the Long Term. With such a plethora of previous speaking engagements to her name, and two new signature keynotes, New World Re-Order and The Me:chine Age, ready to be delivered, Tracey is a speaker with a proven track record - something that makes Champions Speakers take great pride in being an official speaker agent for Tracey Follows.
In May 2023, we sat down virtually with Tracey Follows and discussed her opinions on the future tech trends that could affect your business. Watch our Exclusive Interview with Tracey Follows.
Books
The Future of You: Can Your Identity Survive 21st-Century Technology?
Tracey Follows' official speaking topics are listed below:
New World Re-Order
Systems, Self & The Operating Space Between is a sharp, senior-level keynote on where power now sits in a highly automated world.
As systems across AI, energy, finance, and governance become more optimised and harder to influence, Tracey explores what happens to human agency inside them. She shows how identity, productivity, and decision-making are shaped from within modern infrastructure, and why inner capabilities matter more as systems scale.
Leaders leave with a clearer view of what is changing, where agency still lives, and how to operate inside powerful systems without losing authorship, ambition, or authority.
The Me:chine Age
The Me:chine Age is a sharp, thought-provoking keynote that reframes the AI debate. It moves the conversation away from humans versus machines and towards the meeting point between our machinable and unmachinable selves. Drawing on foresight, systems thinking and real organisational experience, Tracey explores how agency, judgement and responsibility are shifting as optimisation scales. Leaders leave with a clear understanding of why perception, imagination and temporal awareness now matter more than efficiency alone. This is a keynote for organisations designing the future, and deciding how human it remains.
Tracey's other topics include:
- The Future of Identity
- The Future of Work
- The Future of AI
- The Future of Education
- The Future of Gender
- The Future of Retail
- The Future of Luxury
- The Future of Housing
- The Future of Media
- The Future of Marketing
- The Future of Food and Drink
- The Future of Service
- The Future of Death
- Strategic Foresight
- Leadership
- Global, Industry, and Cultural Trends
- Innovation
- Disruptive Technologies
- Futures Studies
Official Feedback for In-Person & Virtual Events
Feedback from In-Person Events:
"In a world where the unthinkable happens more frequently and the pace of direction of change continues to increase, Futuremade (Tracey) is able to present a clear vision of future scenarios based around a wide range of economic, demographic, geo-political, sector and company-specific considerations." - Chair of the Pension Fund, Tesco
Delivered a riveting session that spanned a range of macro trends and then helped us root some of the thinking back into our planning work... recommended if you want to energise a meeting and think about what the future may hold for your business" - Executive Director of Business Intelligence, Abri
"Tracey presented to our Group Leadership Forum of around 100 senior leaders from around the world. The feedback was outstanding." - Director of Corporate Communications, Rentokil Initial Plc
"Refreshing, in a landscape where a lot of podcasts involve confident young men talking loudly at each other, The Future of You is a calm, thoughtful and intelligent exploration of media and technology." - Judge, Independent Podcast Awards
"She really does see trends before anyone else" - Financial Times Events
- 2026 - Quoted in a BBC article 'Technology in 2050 - Experts Give Their Predictions'
- 2023 - Recipient of the Best Technology Podcast Award at the Independent Podcast Awards 2023
- 2023 - Advisory Board Member of the Lifeboat Foundation
- 2023 - Visiting Professor in Digital Futures & Identity at Staffordshire University
- 2023 - Guest Lecturer at the London Business School
- 2021 - Author of The Future of You
- 2019 - Inagural Creative Strategy Jury President at Cannes Lions
- 2019 - Contributor to Forbes
- 2019 - Advisory Council Member of Doteveryone
- 2017 - Named an Ad Age Women to Watch Europe
- 2017 - Non-Exec Director & Council Member of the Advertising Standards Authority
- 2016 - Recognised for Outstanding Contribution to Marketing by Women in Marketing WIMAWARDS
- 2016 - Chief Strategy & Innovation Officer of The Future Laboratory
- 2015 - Awarded a Certificate in Foresight from the University of Houston
- 2015 - Founder & Futurist of Futuremade Ltd
- 2015 - Futurist & Founder of ANYDAYNOW Ltd
- 2014 - Chiar of the Account Planning Group
- 2012 - Chief Strategy Officer & Executive Partner of J. Walter Thompson Worldwide
- 2011 - Awarded the Breaking the Pattern Award at the Ginny Valentine Badge of Courage Awards
- 2009 - Executive Planning Director of VCCP
- 2007 - Strategy Director of Lowe
- 2005 - Head of Consumer Communications for BT
- 2004 - Head of Brand Comms for Woolworths
- 2000 - International Advertising Manager of One2One, T-Mobile International
- 1991 - Awarded the Michael Polanyi Memorial Prize from the University of Manchester
- 1994 - Account Director of Cogent Elliot
- Member of the Association of Professional Futurists & the World Futures Studies Federation
- Fellow of The RSA
- Associate Fellow of the World Academy of Art & Sciences
How to hire Tracey Follows
Contact the Champions Speakers Agency to provisionally enquire about hiring Tracey Follows for your next event, today. To get in touch, simply call an official booking agent on 0207 1010 553 or email us at [email protected] for more information.
** We do NOT accept requests for autographs, signed merchandise, fan mail, birthday messages or any other non-commercial contact with the speakers or acts. Each speaker on the website may not have necessarily worked with Champions in the past but are known to perform such engagements within the industry.
