Tracey Follows

Tracey Follows is a futurist, who was named on the Top 50 Female Futurists in the World by Forbes. Regularly commenting on the future of technology, society, and identity, she is also the Founder and Futurist of Futuremade - a strategic foresight, and futures consultancy working with global brands and businesses to help them spot trends, develop foresight, and fully prepare for what comes next. Her clients have included Snapchat, Coca-Cola, PZ Cussons, Tesco, Rentokil, Google, Lego, Diageo, Sky, Farfetch, Conde Nast, Cosette, BT, Telefonica and Virgin.

As a go-to futurist for media outlets, she has appeared on BBC Business Matters, Radio 4, Talk Radio, LBC, and TimesRadio, and GBNews and appeared in FT, Guardian, and the Daily Mail. She has written for the Guardian, the Big Issue, Spiked and more, and has her own contributor column in Forbes, and a monthly column in Management Today - along with being a Visiting Professor of Digital Futures & Identity at Staffordshire University and a Guest Lecturer at the London Business School.

She was an Adage 'Woman to Watch' 2017, the Women in Marketing Winner for Outstanding Contribution to Marketing in 2016, she was Inaugural Creative Strategy Jury President at Cannes Lions 2019. She was on the Advisory Board of DotEveryone and listed by Business Cloud as a Trailblazing Woman in Tech. She is a member of the Association of Professional Futurists, the World Futures Studies Federation, a Fellow of the RSA, and an Associate Fellow of the World Academy of Art & Science and a member of the Advisory Board of the Lifeboat Foundation. She has also authored the bestselling book The Future of You, and is the Host of The Future of You Podcast, which won the Best Technology Podcast award at the Independent Podcast Awards 2023.

She has spoken at UN HQ, keynoted at events such as the Financial Times Tech Live, Nobel Visions in Moscow and Think With Google, speaking alongside Silicon Valley CEOs at the FT's Global Boardroom and alongside UK Government and Parliamentarians at Think Digital Identity, delivering her Tedx at UK Foreign & Commonwealth Office. She was a recent guest speaker at the US State Department and at Baillie Gifford's Forum for the Long Term.

In May 2023 we sat down virtually with Tracey Follows and discussed her opinions on the future tech trends that could affect your business. Watch our Exclusive Interview with Tracey Follows.