![Justin Hughes Official Speaker Profile Picture](/sites/default/files/styles/profile_gallery_xs/public/2024-05/justin_hughes_0.jpg.jpeg?itok=tSuwkXtP)
![Justin Hughes Official Speaker Profile Picture](/sites/default/files/styles/profile_gallery_xs/public/2024-05/justin-hughes-extra.jpg.jpeg?itok=e_VA3WKO)
As a former fighter pilot, Executive Officer of the Red Arrows, senior corporate executive and current biotech entrepreneur addressing climate change, Justin has ‘skin in the game’ when it comes to building high-performance cultures. He is a renowned speaker on a range of related topics including leadership, building high-performance teams (inc virtual), decision-making under ambiguity, and high-risk environments. Delivery options include keynotes, facilitation and workshops and he has extensive experience with diverse audiences in the US, Europe, the Middle and Far East, and China.
Justin brings an unusual combination of a highly engaging delivery style and clear, actionable insights based on first-hand knowledge of the most demanding operating environments. His passion for high performance evolved from his experience as a fighter pilot, flying in over 250 displays worldwide on the Red Arrows. Justin’s BETTUR (Better Understanding of Reality) model is based on personal learning of how you plan, execute and adapt in situations characterised by ambiguity, imperfect information, speed of change and pressure to deliver.
Since leaving the RAF, Justin has worked as a strategic adviser who partners with senior leadership teams to improve organisational effectiveness. Clients have included Microsoft, the United Nations and Mercedes Formula 1, and he is a regular contributor to BP’s global Leading in Operations programme. Justin is the author of The Business of Excellence (Bloomsbury, 2016), has been profiled in the London Standard, Director Magazine, the Daily Telegraph and the Independent, and interviewed for BBC World ‘Talking Business’, BBC Breakfast and GB News.
Justin has an MBA with Distinction from London Business School and an MSt with Distinction in International Relations from the University of Cambridge. For the latter, he planned a thesis on pandemics but thought nobody would be interested (in 2017!), and instead analysed the threat posed by cryptocurrency to the financial order; he is currently sitting on a return of 1000%; unfortunately he only bought $30.
In October 2020, our Director Jack Hayes was lucky enough to sit down with Justin and discuss all things Red Arrows, creating high-performance teams and showing leadership. Take a look at this exclusive interview with Justin, today.
Social Media
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Books
![The Business of Excellence: Building High Performance Teams and Organizations](/sites/default/files/2022-10/Justin%20Hughes%20The%20Business%20of%20Excellence.jpg)
The Business of Excellence: Building High Performance Teams and Organizations
How to hire Justin Hughes
Contact the Champions Speakers Agency to provisionally enquire about hiring Justin Hughes for your next event, today. To get in touch, simply call an official booking agent on 0207 1010 553 or email us at [email protected] for more information.
** We do not accept requests for autographs, signed merchandise, fan mail, birthday messages or any other non-commercial contact with the speakers or acts. Each speaker on the website may not have necessarily worked with Champions in the past but are known to perform such engagements within the industry.
Justin Hughes' official speaking topics are listed below:
- Building and maintaining high-performance cultures and teams - including processes to improve alignment and coordination, personal resilience for home workers and the key cultural traits of high-performance organisations.
- Decision-making under ambiguity - approaches to mitigate cognitive and motivational biases which might affect our judgement and decision-making in uncertain times.
- Teamwork
- Leadership
- Strategy
- Strategic ambiguity and agility
- Decision-making and risk management
- Peak Performance
- Resilience
- Mental Health
Official Feedback from In-Person & Virtual Events
Feedback From In-Person Events:
"Justin is one of a rare breed of speakers who absolutely engages and captivates an audience, providing clear takeaways to action straight away into positive business results. His ability to take experiences from his consultancy work and bring to life what high-performance environments are really like truly resonated with the team. Whilst there were a number of factors leading to a record performance for the company this month, I am certain that the impact and motivation provided from hearing the common sense approach that Justin provided was one of them. An outstanding person with a world-class ability to bring excellence to life." - Mark, Managing Director, Plumbase
"Justin is one of a rare breed of speakers who absolutely engages and captivates an audience, providing clear takeaways to action straight away into positive business results. His ability to take experiences from his consultancy work and bring to life what high-performance environments are really like truly resonated with the team. Whilst there were a number of factors leading to a record performance for the company this month, I am certain that the impact and motivation provided from hearing the common sense approach that Justin provided was one of them. An outstanding person with a world-class ability to bring excellence to life." - Toby, CEO, Harrington Starr, North Starr, HSTC
"Justin hosted a two-day workshop in Canada for my global management team. He delivered a thought-provoking and hands-on programme focused on high reliability and managing the tension between growth and safety. The session was extremely worthwhile, and I would not hesitate to bring Justin back." - Andrew, Senior Vice President, Trican Completion Solutions
"We have implemented this in every single operational meeting and our first half-year performance has been excellent, exceeding our expectations when it comes to the number of patients treated with our medicines and subsequently exceeding our first half-year corporate objectives." - Gary, Chief Commercial Officer, Oncology Business Group
"Justin was very well received, he was well prepared and came across in a manner that allowed the audience to connect and engage. He clearly adapted his style and message to align with the brief and discussion we had had before the event which was both pleasing and positive." - United Utilities, Brian Dunseath
"I would like to thank you for your amazing presentation and keynote at the High-Performance Teams Event on 9 February in Abu Dhabi. You captured the audience’s attention despite the fact that it was close to lunchtime and the feel in the room was electric during your keynote. Thank you for transforming our event and making it dynamic. I believe my colleagues were interested in engaging with you further for future events in other offices and I definitely look forward to future collaborations." - Marita Mitschein, Managing Director of SAP Training & Development Institute FZCO
- 2024 - Attended a conference for DRPG and Worcester Bosch
- 2022 - Chief Executive Officer of NetZeroNitrogen
- 2020 - Member of the Board of Advisors for Digital Wellbore Ltd & Board Trustee for Costal Learning Partnership
- 2020 - Board Trustee of Coastal Learning Partnership
- 2019 - Trustee of Humantopia & Director of Integrated Airline Service for L3Harris Commercial Aviation
- 2016 - Author of ‘The Business of Excellence: Building High-Performance Teams and Organisations’
- 2012 - Non-Executive Advisor for Inox Global Capital Management
- 2007 - Co-founder & Director of SL Privée
- 2003 - MD & Director of Consulting for Mission Excellence
- 2000 - Executive Officer of the Red Arrows
- 1990 - Fighter Pilot in the Royal Air Force