
Justin Herald is an internationally renowned business strategist, bestselling author, and one of Australia’s most in-demand keynote speakers. A dynamic and engaging presence on stage, Justin delivers high-impact, actionable presentations that leave a lasting impression. He first made global headlines after founding Attitude Inc., a clothing brand launched with just $50, which went on to become a multi-million-dollar licensing empire. Known for combining humour with hard-earned business wisdom, Justin’s biggest achievement remains transforming a small idea into a global brand generating over $30 million annually without spending a cent on advertising.
In his early twenties, Justin found himself frustrated with his direction in life. With no formal tertiary education and little financial backing, he chose to take a different path - one built on belief, persistence and, most of all, attitude. His entrepreneurial instincts kicked in when he printed a simple message on a T-shirt and discovered an untapped market. The success of Attitude Inc. was not born in a boardroom, but in a small garage with a big vision. This formative experience shaped his philosophy: that success is accessible to anyone with grit, creativity and a willingness to act.
Over the years, Justin has earned a number of accolades that solidify his place among the most respected business minds in the Southern Hemisphere. He was named International Entrepreneur of the Year (2005/06) and was recognised as one of Australia’s Top 50 Future Leaders. Today, he is the Managing Director of Customer Culture, a leading training company focused on enhancing customer engagement across industries. He also founded the ReferUs Network, an innovative referral platform that went global within just two months of launch. In addition to his business ventures, Justin is the author of eight international bestsellers, and he continues to speak to more than 70,000 people annually at conferences across the globe.
Audiences and event organisers choose Justin because he doesn’t just speak - he activates. With a unique ability to relate to people at all stages of business, he covers topics such as customer service, business growth, entrepreneurship, and leadership development. These subjects are more important than ever in a rapidly evolving commercial landscape. Justin’s sessions are known for being energising, insightful and full of practical strategies that are easy to implement. For any organisation seeking a speaker who combines real-world experience with transformational impact, Justin is a compelling choice.
Social Media

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5.9K
Books

What Are You Waiting For?: If nothing changes, nothing changes

It's All A Matter Of Attitude

Prosperity on Purpose: It's not just about the money

Forget the Elephants, Watch Out for the Fleas

Get Motivated

Would You Like Attitude with That?: No limits No excuses, No ifs, No buts ... just ATTITUDE

So You Have a Great Idea for a Business: Now What?

How to Grow Your Business Without Spending a Single Cent
Justin Herald's official speaker topics are listed below:
- Activating Teams for Long-Term Success
- Building a Customer Culture That Converts
- Creating Referral Cultures in Modern Business
- Entrepreneurial Thinking for the Next Generation
- How to Grow a Business Without Spending a Cent
- Limitless Leadership: From Management to Inspiration
- The Year of the Customer
Official Feedback from In-Person & Virtual Events
Feedback from In-Person Events:
"Justin is the best speaker we have ever had for any of our conferences. His content, delivery style, and messages rang plenty of bells and enabled us to end the conference on a high note. Thank you for making it such a success." - Alex, CEO, PepsiCo
"Thank you for your inspiring words at our Motor Show Breakfast. I have fielded so many calls from the Dealer network stating how motivating your speech was and also your ability to connect with each and every one of us." - John, General Manager, Mercedes Car Group
"At our 2024 Be More, Achieve More Symposium, Justin’s keynote captivated attendees with practical strategies for elevating customer service, delivered through a compelling personal journey and engaging presentation. His session was not only entertaining - it was deeply inspiring." - Bianca, COO & Co-Founder, Express Group
- 2023 – ReferUs Network expands globally within two months of launch
- 2020 – Launched the Limitless Leadership Programme
- 2006 – Named International Entrepreneur of the Year (2005/06)
- 2006 – Recognised as one of Australia’s Top 50 Future Leaders
- 2004 – Published ‘So What Are You Waiting For?’ (international bestseller)
- 2003 – Published ‘Would You Like Attitude With That?’ (bestseller within 3 weeks)
- 1995 – Founded Attitude Inc., which grew to a $30 million global brand
How to hire Justin Herald
Contact the Champions Speakers Agency to provisionally enquire about hiring Justin Herald for your next event, today. To get in touch, simply call an official booking agent on 0207 1010 553 or email us at [email protected] for more information.
** We do NOT accept requests for autographs, signed merchandise, fan mail, birthday messages or any other non-commercial contact with the speakers or acts. Each speaker on the website may not have necessarily worked with Champions in the past but are known to perform such engagements within the industry.