Justin Herald

Justin Herald is an internationally renowned business strategist, bestselling author, and one of Australia’s most in-demand keynote speakers. A dynamic and engaging presence on stage, Justin delivers high-impact, actionable presentations that leave a lasting impression. He first made global headlines after founding Attitude Inc., a clothing brand launched with just $50, which went on to become a multi-million-dollar licensing empire. Known for combining humour with hard-earned business wisdom, Justin’s biggest achievement remains transforming a small idea into a global brand generating over $30 million annually without spending a cent on advertising.

In his early twenties, Justin found himself frustrated with his direction in life. With no formal tertiary education and little financial backing, he chose to take a different path - one built on belief, persistence and, most of all, attitude. His entrepreneurial instincts kicked in when he printed a simple message on a T-shirt and discovered an untapped market. The success of Attitude Inc. was not born in a boardroom, but in a small garage with a big vision. This formative experience shaped his philosophy: that success is accessible to anyone with grit, creativity and a willingness to act.

Over the years, Justin has earned a number of accolades that solidify his place among the most respected business minds in the Southern Hemisphere. He was named International Entrepreneur of the Year (2005/06) and was recognised as one of Australia’s Top 50 Future Leaders. Today, he is the Managing Director of Customer Culture, a leading training company focused on enhancing customer engagement across industries. He also founded the ReferUs Network, an innovative referral platform that went global within just two months of launch. In addition to his business ventures, Justin is the author of eight international bestsellers, and he continues to speak to more than 70,000 people annually at conferences across the globe.

Audiences and event organisers choose Justin because he doesn’t just speak - he activates. With a unique ability to relate to people at all stages of business, he covers topics such as customer service, business growth, entrepreneurship, and leadership development. These subjects are more important than ever in a rapidly evolving commercial landscape. Justin’s sessions are known for being energising, insightful and full of practical strategies that are easy to implement. For any organisation seeking a speaker who combines real-world experience with transformational impact, Justin is a compelling choice.