Julio Calanche is a speaker, entrepreneur and founder committed to helping creatives build commercially successful careers without compromising their creativity. For more than fifteen years, he has worked with a variety of creative professionals, including interior designers, fashion designers, architects, artists, makers, creative founders, and universities, helping them develop the confidence, communication skills and commercial mindset needed to turn exceptional talent into sustainable businesses. Combining expertise in sales psychology, AI and entrepreneurship, Julio has become a leading voice at the intersection of creativity and commercial success.
Julio's early career spanned various senior international sales roles with brands including Hard Rock Hotels, Radisson, ConferenceDirect and Houzz, where he generated more than £45 million in revenue while developing the commercial psychology and client engagement strategies that now underpin his work with creative entrepreneurs. In the following years, Julio followed his entrepreneurial spirit and founded Sales Done Right in 2023 to help creative entrepreneurs communicate confidently and share their value. Looking to upscale his support, he created SABI, an AI-powered coaching companion that combines behavioural psychology, commercial coaching and artificial intelligence to help creatives overcome uncertainty, creative isolation and build sustainable careers.
What sets Julio apart is his commitment to helping creatives grow commercially without losing the essence of what makes them creative. Most recently, he launched SABI at SusHi Tech Tokyo and was accepted into Web Summit Lisbon, further strengthening his profile as a thought leader in AI, creativity and entrepreneurship. He is also collaborating with Founders Institute Japan, Tokyo Innovation Base, and universities across the UK and Japan to explore how AI can empower creative entrepreneurs and support the next generation of creative talent.
Julio has spoken for high-profile clients including Soho House, Goldsmiths University, Founders Institute Japan, SusHi Tech Tokyo, Houzz and Hard Rock International, delivering keynote talks that explore creativity, entrepreneurship, AI, commercial confidence and human psychology. Rather than teaching audiences how to "sell harder", he shows creative professionals how to communicate the value they already create and build businesses that reflect their creative vision. To secure him for your next event, contact Champions Speakers today!
Julio Calanche's official speaking topics are listed below:
- Selling Through Human Emotion in the Age of AI
- Building Products People Fall in Love With
- AI Companions: The Next Interface
- Sales for Creatives: Why Talent Isn't Enough
- Founder Psychology: Moving from Uncertainty to Clarity
- Storytelling as a Commercial Strategy
Official Feedback From In-Person & Virtual Events:
"I have had the pleasure of working with Julio Calanche, the founder of Sales Done Right, and I must say he has been a great asset to my business. Julio specializes in helping independent businesses, especially creatives, with their sales strategies and techniques. From the moment we started working together, Julio showed a deep understanding of my business needs and quickly identified areas where we could improve our sales processes. He has offered valuable insights and practical advice. One thing that stands out about Julio is his genuine passion for helping his clients succeed. He goes above and beyond to ensure we are on the right track and always makes himself available to answer any questions or concerns I may have. I highly recommend Julio Calanche and Sales Done Right to any creative business looking to improve their sales strategies and achieve their goals." - Abby Barroll Brown, Founder Willa Phoenix
"Rarely does anyone come across someone with as much flair, energy and positivity as Julio. His time with YesColours has been valuable for us as he helped us shape and deliver our sales function. Julio is likely one of the best networkers I've met throughout my career and he draws attention whenever he enters a room (with Benz in-tow). Julio's experience and knowledge of sales strategy has been beneficial to our business, he understands our brand well and has contributed positively to our sales, team building and brands positive reputation in the industry." - John Stubbs, Founder and CEO of YesColours
- 2026 - Attended London Tech Week with SABI
- 2025 - Founder at SABI (by Sales Done Right Japan)
- 2023 - Senior Commercial Consultant at Ventas Bien Hechas (Sales Done Right)
- 2021 - Senior Client Success Manager at Houzz
- 2021 - Client Success Manager at Houzz
- 2020 - Customer Relationship Manager at WeVee
- 2019 - Global Account Director at ConferenceDirect
- 2016 - International Sales Manager at Radisson
- 2016 - International Sales Manager at Hard Rock Hotel Panama Megapolis
- 2016 - Groups, Events and Convention Manager at Hard Rock Hotel Panama Megapolis
- 2016 - International Sales Coordinator at Hard Rock Hotel Panama Megapolis
- 2014 - International Sales Manager at Hard Rock Hotel
- 2014 - Guest Service Manager at Hard Rock Hotel Panama Megapolis
How to hire Julio Calanche
Contact the Champions Speakers Agency to provisionally enquire about hiring Julio Calanche for your next event, today. To get in touch, simply call an official booking agent on 0207 1010 553 or email us at [email protected] for more information.
** We do NOT accept requests for autographs, signed merchandise, fan mail, birthday messages or any other non-commercial contact with the speakers or acts. Each speaker on the website may not have necessarily worked with Champions in the past but are known to perform such engagements within the industry.
