Talented television chef, Joe Hurd, is bringing cooking back to its roots one recipe at a time. The down to earth culinary master is as at home in fine dining as he in with home cooking, but through his media ventures, cookery books and live demonstrations, he’s providing fabulous flavours without the fuss. The self-confessed, blue collar cook is creating a storm in the culinary world with his fresh perspective on cookery, and as such has assessed an impressive list of television credits, to accompany his first-hand experience as a London head chef. At events, Joe connects with audiences on a personal level, through his unpretentious cooking demonstrations, and insightful talks about his understated upbringing, a truly engaging addition to any occasion.
Currently fronting The Munch Box, Joe entices audiences with his ability to create authentic cuisine, often based on his Italian heritage, from simple ingredients. A regular feature on The Saturday Show and Saturday Kitchen, Joe is a breath of fresh air on culinary television and has developed a reputation for his dedication to teaching the next generation his skills. As the co-founder of studentcooking.tv, Joe helps students eat well for less, and his most recent venture ‘Scran School’ has appealed to even younger audiences. Responding to the demand for at home learning, during the 2020 COVID-19 lockdown, Joe created an instantly successful educational tool, whereby he taught young kids how to cook via Instagram live, a testament to his versatility and innovation.
Growing up in Yorkshire, much of Joe’s formative years were spent learning family recipes, from his Italian relatives, and growing vegetables in his grandparent’s allotment. This young affiliation with food, grew into a passion and in turn an illustrious career. Committed to learning his craft, Joe worked in several kitchens across the country, and alongside some of the world’s most famous chefs, including Heston Blumenthal and Paul Hollywood. Developing a versatile and authentic style in the kitchen, Joe believes in removing the snobbery from food to create an enjoyable experience.
Thriving in a live environment, Joe has performed cooking demonstration throughout his career. From the BBC Good Food Show to The Women’s Institute Fair, Joe’s masterclasses appeal to a range of demographics and culinary capabilities. With such an established public platform, Joe has also been sought after for brand collaborations, like Galbani cheese and Birra Moretti, as he’s able to ensure the success of a product through his status. Enjoy the benefits of Joe’s popularity when you book him for a live cookery demonstration or presenting role at your event.